How you will benefit from web portals

Local SEO is important for most businesses. Cognitive mapping and persuasion techniques designed to change attitudes or tap into strongly held values represent two key ingredients of any IMC program. A quality link building provider will rely on a wide variety of different domains from many different disciplines, and with …

more ...


Prioritise key messaging through SERPs

The idea behind PR is that a website with more links pointing to it must be of high quality and something that people want to read. Perhaps the most commonly known aspect of SEO, the feature which attracts business to seek out the services of an SEO Agency, is the …

more ...

Why long tail search matters

Therefore, you will want to check that everything is intact with it. If you follow this handy checklist, you can really make an impact on your SEO before you start a campaign. In link analysis, search engines measure who is linking to a site or page and what they are …

more ...

Make sure your strategy is diversified

User intent tells you (a business owner) what your audience is looking for. When you Google any keyword, there are set of suggestions which come while you are writing a search query. This acts as a hint that which keywords are most used and what is the intent of the …

more ...

Write about inbound links

Many businesses assume that they don't need to worry about keyword research. They think they know what terms people use to find what they sell, and they also assume that Google understands the content on their website. This is incorrect on all counts. Its important to understand the difference between …

more ...

Unexpected ways site submissions can impact your marketing efforts

To beat this back, the algorithm has become incredibly adept in understanding what "quality" really looks like. Therefore ? you need to be writing titles that immediately capture the attention of the reader, and win the click. Doing proper keyword research is the first step to a successful SEO campaign. Imagine …

more ...


What are the advantages of cloaking on today's web?

The goal here is to create organic search landing pages that strongly demonstrate why a potential customer would engage with your business. These gaps are the ones that are driving traffic to your competition but not to yours, because you don't have the pages on your website to rank for …

more ...

The mysterious world of domain authority

You have complete control over anchor text on your own website, and you should use it to your advantage. But you don't really have control over what text people use on other websites. That way all the important content of a page, such as navigation and info texts will be …

more ...

Adopt a customer centric view of offsite SEO

Ranking potential is an assessment of where you can realistically hope to get your rankings to; if the top 5 websites have a DA of 90+ and your website is at 20, it is not realistic to think that you will be able to grab one of the top 5 …

more ...

Make it sufficiently broad in terms of domain authority

When it comes to word count, you need to understand that it is quite tiresome to read long articles on mobile devices, especially on smartphones. White Hat SEO - These are SEO techniques that conform to Google search engine guidelines and will not result in your website being de-ranked during a …

more ...

Having fun with long tail search

Your sitemap should consist of a single web page with links to your top-level pages. Leave room for eventual hosting upgrades should your site make significant gains in popularity. If consumers visualize a picture in their imaginations, the effect may be greater than actually viewing a visual. There are so …

more ...

At last - revealed: the secret to analysis

This Google update put huge emphasis on the importance of ensuring that your site is mobile-friendly in terms of SEO and actual web design. Canonical Tags are intended to prevent duplication of content, but make sure you have a canonical URL for your filter pages rather than accidentally telling search …

more ...

What are Long-tail Keywords

For others, the Internet is their lifeline and the core of their business model. Each webpage should have a single focus keyword and be included 1-3 times naturally in the page content. Make sure it's also included in your page title, meta description, and H1 text assuming it fits within …

more ...

Write the Post, Pitch, Get Published, Answer Comments

Contextual link building is the quickest way to boost your site's search performance. Infographics are candies for our brains. They're engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content. It is ideal …

more ...

Reasons why you cannot fully understand analysis

Using hidden text or hidden links is a black hat technique that can result in penalties. Make sure that any SEO techniques used by the team of SEO specialists (either in house or an agency you hire) are all best practice techniques. Guide them carefully through your content and present …

more ...

Create a search marketing strategy based on 301 redirects

Know your audience - surveys and your analytics software can help you get a better picture of your typical visitor or client. Consider developing marketing personas, or characters that represent your ideal site visitors and customers. Then think about what kinds of content those personas would be looking for. People become …

more ...

Make comment spam your centre of attention

Master basic copywriting principles to write content that sells. META tags are pieces of HTML code which some search engines use in evaluating the content of a website. When avoiding thin content penalties, duplicate content must be evaded at all costs. Does anyone know where I can find the best …

more ...

Enthusiastic about SEO campaigns

Understanding how various thought processes and memories work constitutes the first step. These dependable performers are great to have around. A holistic approach to organic growth often requires buy-in from internal stakeholders that may have little previous experience, or even worse - suspicion of SEO. Would an inexpensive wooden rocking horses …

more ...

Maybe page impressions will be a thing of the past

SEO means Search Engine Optimization - and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines. SEO used to be simple and you could just write your keyword over and over again, but has become more complex over …

more ...



Double Your Profit With These Tips on inbound links

A meta description is a short paragraph which is displayed under a title tag on the SERP (see screen above). A meta-description gives you the opportunity to introduce your brand before a searcher pays a visit to your site and actually sees the products that you offer. The SEO of …

more ...

Technical aspects of link building

Once the major SEO efforts are complete (in the implementation phase), SEO becomes more of an operational activity as opposed to a full-blown project. Instead of searching for running shoes, a user may search what are the best running shoes for arched feet? As queries have become more specific, search …

more ...

It's a win-win strategy with an emphasis on javascript

Most search engines like links of either type, although more specifically the one way links. One way links are more especially relevant where the website that has a link to your website has related content to that of your website. The same applies to the importance of the website page …

more ...

Improve engagement by utilising javascript

Some examples of black hat techniques are: joining a link scheme, article spinning and duplicate content. Don't risk getting penalised; follow the best practices for digital marketing. It's a simple but necessary fix that can have a large impact on search rankings. If you are doing guest posts, always change …

more ...

Try to use the keyphrase once or twice per paragraph

As the title of this section clearly states, this section is short and precise; this is because most of the elements we shall touch on here require some hands on approach where you have to analyze different aspects of your website and optimize accordingly. At first, you will need to …

more ...


Domain Age Is More Important For Backlinks

Before you do anything, map out your existing website content via a sitemap. Decide what is dated and needs to be removed, then decide what is lacking. If you're not sure what is lacking, place yourself in the shoes of your prospective customer or client. Do you target the most …

more ...

How to focus on doorway sites

If it's more than 2.5%, Google will consider that page spam.) It is my belief that these experts are only cheating their clients. Make absolutely certain that your NAP information (Name, Address and Phone Number) is consistent across these data providers. In business, regardless of the particular field, it …

more ...

Define your goals with regards to SERPs

Think of SEO as one small part of a much more cohesive marketing strategy. If you follow this handy checklist, you can really make an impact on your SEO before you start a campaign. The average conversion rate for mobile-optimized sites is 3.4 percent compared to 1.6 percent …

more ...

It's a win-win strategy with an emphasis on non reciprocal links

It's an unhealthy practice to decide for yourself what the data should be telling you. Keep page layout as simple and intuitive as possible. Marketing communications either reinforce what consumers already believe about a brand or try to shift consumer views. For other sites, it can mean the number of …

more ...




Is the featured snippet bubble bursting?

When carried out properly, guerrilla marketing becomes a powerful marketing weapon. Make sure the site makes good use of anchor text in its internal links. This is a free opportunity to inform users and search engines what the various pages of your site are about. Don't abuse it, though. Deriving …

more ...

Pay attention to bounce rates

In general, rational appeals succeed when potential customers have high levels of involvement and willingly pay attention to an advertisement. Utilise Google 'My Business' (GMB) - Google has hugely increased the value of its Google My Business pages. Now, any information you add to your GMB will be reflected onto Google …

more ...

Take the stress out of LSI

There is no magic number of words or characters to use, however the more robust the content is, the better chance the page will be able to maximize traffic from organic search results (due to long-tail keyword traffic). Content freshness matters. Keeping your content up to date helps search engines …

more ...

Get rid of bread crumbs for good

Many businesses assume that optimising for search engines is an instantaneous fix. A site that hasn't done its keyword research is like a car driving in the dark down between two points. Keyword research is a constant and has been and still is a cornerstone of SEO. Do it before …

more ...