Trying to tackle too many keywords at once may negatively impact your search engine optimization as it often makes for un-focused and thin content. Quality IMC programs help maintain the strong voice a company needs to ensure customers hear its message through an emphasis on customer engagement in all marketing …

Shared hosting comes in many variations. As the internet has become more and more popular, the value of traditional media and physical location based marketing methods has fallen drastically, as any newspaper sales manager could tell you. Get out of the house this weekend, try Beverley and expand your mind …

Table 3-4 contains links to some of the online word generators. Computer and database technology can average or allocate a portion of these costs to individual customer records or to a lifetime value segment. I asked where I could find classic rocking horse . A URL shortener is a reference comparable …

SEO isn't magic or voodoo. I know some SEO consultants will make you believe they possess magical powers and only they can optimize your website, but don't listen to them. Even though keyword research is the first and most important step in your SEO strategy, there are a few corners …

Link building has no single technical definition. If you ask me, I would say link building is doing your best to get high quality websites to link to you. However, a more standardized definition would go like this: Link Building involves acquiring hyperlinks from reputed and high quality websites. For …

Comanaged hosting is a bit different. Videos don't work for everyone, and some marketers argue that they do very little to help SEO. Yet, they can be an excellent way to boost engagement, sales, and conversion rates. Other factors that are very important for a short url include reliability, speed …

The second approach, adaptation, results in the creation of products and marketing messages designed for and adapted to individual countries. If users do not get what they want they will stop using the search engine and the result of that will be that advertisers will stop promoting, so quality score …

There's even a name for it: The Google Sandbox. Gone were the days when links were a dime a dozen; quality needed to matter to get yourself high on Google's rankings. Why do prices for leased line differ so much? That Business Visor you don't need to be a big …

If you have two domain versions of your website, i.ewww.example.comand example.com and both www and non-www URLs are serving the same content (i.e the same homepage), then you might face problems regarding the duplicity of data. To avoid such situations, you must first choose the …

Although many websites now use navigation starting at the top of the browser page, there are still a number of websites that still have a left-hand column that contains navigation links. These coding additions to Google's search ranking algorithm, varying in size and scope, have the capacity to fundamentally change …

This won't take much time-maybe a few hours here or there, and shouldn't factor much into the overall costs of services. Remember - these listings can rank well and potential customers can look at your business details here. When optimising citations, use the correct category and a description of your business …

Google has released a new algorithm update or a new data refresh that reevaluated the rankings of businesses for a particular query (or the way that the evaluation takes place). With the rise in mobile use, local SEO has become a major part of any business' search engine optimisation and …

The search engines determine this by looking at the words in an article and deciding how relevant they are to each other. It's at this point that automation becomes your friend. You'll want to make sure all of your content is well-organized in categories and subcategories. Have you ever tried …

Local SEO is important for most businesses. Cognitive mapping and persuasion techniques designed to change attitudes or tap into strongly held values represent two key ingredients of any IMC program. A quality link building provider will rely on a wide variety of different domains from many different disciplines, and with …

Shortly after, Google's John Mueller released a statement that to rank successfully in Google, a desktop site isn't really necessary as long as you have a good mobile site-so what's the deal? Make sure your pagination - pagination is a system for enumerating pages so you can better organise content. Leave …

The idea behind PR is that a website with more links pointing to it must be of high quality and something that people want to read. Perhaps the most commonly known aspect of SEO, the feature which attracts business to seek out the services of an SEO Agency, is the …

Therefore, you will want to check that everything is intact with it. If you follow this handy checklist, you can really make an impact on your SEO before you start a campaign. In link analysis, search engines measure who is linking to a site or page and what they are …

User intent tells you (a business owner) what your audience is looking for. When you Google any keyword, there are set of suggestions which come while you are writing a search query. This acts as a hint that which keywords are most used and what is the intent of the …

Many businesses assume that they don't need to worry about keyword research. They think they know what terms people use to find what they sell, and they also assume that Google understands the content on their website. This is incorrect on all counts. Its important to understand the difference between …

To beat this back, the algorithm has become incredibly adept in understanding what "quality" really looks like. Therefore ? you need to be writing titles that immediately capture the attention of the reader, and win the click. Doing proper keyword research is the first step to a successful SEO campaign. Imagine …

Some Google searches show a descriptive box at the top of the search results. Google calls these boxes 'featured snippets' because unlike their regular web listings, the page's description (the 'snippet') comes first. The website with the most links, as well as the most valuable links, wins a higher "rank …

Google, for example, will punish websites for keyword stuffing by means of lower search rankings when the same word is used too many times in an "unnatural" way. Understanding how Google has evolved is essential to getting and keeping your website ranked in the top positions for chosen keywords. Your …

Good SEO also tends to simultaneously improve a website's usability. If you happen to be a newbie in the world of digital marketing, you might be not familiar with evergreen content quite yet. When a search engine crawls your site, it moves slowly from one page to another by following …

The goal here is to create organic search landing pages that strongly demonstrate why a potential customer would engage with your business. These gaps are the ones that are driving traffic to your competition but not to yours, because you don't have the pages on your website to rank for …

You have complete control over anchor text on your own website, and you should use it to your advantage. But you don't really have control over what text people use on other websites. That way all the important content of a page, such as navigation and info texts will be …

Ranking potential is an assessment of where you can realistically hope to get your rankings to; if the top 5 websites have a DA of 90+ and your website is at 20, it is not realistic to think that you will be able to grab one of the top 5 …

When it comes to word count, you need to understand that it is quite tiresome to read long articles on mobile devices, especially on smartphones. White Hat SEO - These are SEO techniques that conform to Google search engine guidelines and will not result in your website being de-ranked during a …

Your sitemap should consist of a single web page with links to your top-level pages. Leave room for eventual hosting upgrades should your site make significant gains in popularity. If consumers visualize a picture in their imaginations, the effect may be greater than actually viewing a visual. There are so …

This Google update put huge emphasis on the importance of ensuring that your site is mobile-friendly in terms of SEO and actual web design. Canonical Tags are intended to prevent duplication of content, but make sure you have a canonical URL for your filter pages rather than accidentally telling search …

For others, the Internet is their lifeline and the core of their business model. Each webpage should have a single focus keyword and be included 1-3 times naturally in the page content. Make sure it's also included in your page title, meta description, and H1 text assuming it fits within …

Contextual link building is the quickest way to boost your site's search performance. Infographics are candies for our brains. They're engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content. It is ideal …

Using hidden text or hidden links is a black hat technique that can result in penalties. Make sure that any SEO techniques used by the team of SEO specialists (either in house or an agency you hire) are all best practice techniques. Guide them carefully through your content and present …

Know your audience - surveys and your analytics software can help you get a better picture of your typical visitor or client. Consider developing marketing personas, or characters that represent your ideal site visitors and customers. Then think about what kinds of content those personas would be looking for. People become …

Master basic copywriting principles to write content that sells. META tags are pieces of HTML code which some search engines use in evaluating the content of a website. When avoiding thin content penalties, duplicate content must be evaded at all costs. Does anyone know where I can find the best …

Understanding how various thought processes and memories work constitutes the first step. These dependable performers are great to have around. A holistic approach to organic growth often requires buy-in from internal stakeholders that may have little previous experience, or even worse - suspicion of SEO. Would an inexpensive wooden rocking horses …

SEO means Search Engine Optimization - and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines. SEO used to be simple and you could just write your keyword over and over again, but has become more complex over …

During the presentation phase, company marketers meet with agency creatives, media buyers, account executives, and other people who will work on the account. Optimization is important, but without metrics, you'll never really know whether your efforts are paying off. But if you track and measure from the beginning, you can …

Searchers often enter refinements when the initial search doesn't provide satisfactory results, but the results do provide clues on what to search for. this is done in several forms. Matching marketingobjectives with the key targetmarket is an important step. A lovely present would be one of those classic rocking horse …

A meta description is a short paragraph which is displayed under a title tag on the SERP (see screen above). A meta-description gives you the opportunity to introduce your brand before a searcher pays a visit to your site and actually sees the products that you offer. The SEO of …

Once the major SEO efforts are complete (in the implementation phase), SEO becomes more of an operational activity as opposed to a full-blown project. Instead of searching for running shoes, a user may search what are the best running shoes for arched feet? As queries have become more specific, search …