Learn how to start with gateway sites

There are several types of duplicate content. One of the most common problems for webmasters who run both mobile and desktop versions of a site is that the mobile version of the site appears for users on a desktop computer, or that the desktop version of the site appears when …

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Pick a Keyword to Target

For instance anchor text plays a huge part in keyword prominence, internal linking, and more! For the SEO pros who want to keep careful and easy track of no follow links, there are many extensions available to download for Chrome and Firefox that automatically highlight no follow or do follow …

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Let's get more conversions

It is of utmost importance to have great URLs, titles and descriptions, as these are the things that make a search engine result snippet. If they do not understand what you mean in a split-second, they will return to the SERP. Recently, I came across these interesting wooden rocking horse …

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Have you thought about canonical URLs when assimilating your SEO strategy?

The way your web pages are optimized impacts your website's rank heavily. ocial Bookmarking is another great way of promoting your website. Submit your latest blog posts and pages to the most popular bookmarking sites, like StumbleUpon, Digg, Delicious, Reddit, etc. Search engines really like these types of sites because …

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Front-load it with the keyword you are trying to rank for

For example, if you have an article on how to make chocolate fudge, a URL ending in "how-to-make-chocolate-fudge" is more descriptive and therefore better optimized than "online-recipe-3331." Generally, you'll want to avoid any numbers or special characters, include keywords where you can, and strive for intuitiveness. Clicking on a link …

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Discover the connection between user experience organic links

Trying to tackle too many keywords at once may negatively impact your search engine optimization as it often makes for un-focused and thin content. Quality IMC programs help maintain the strong voice a company needs to ensure customers hear its message through an emphasis on customer engagement in all marketing …

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Tell me more about quality

Shared hosting comes in many variations. As the internet has become more and more popular, the value of traditional media and physical location based marketing methods has fallen drastically, as any newspaper sales manager could tell you. Get out of the house this weekend, try Beverley and expand your mind …

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Repurpose old anchor text

SEO isn't magic or voodoo. I know some SEO consultants will make you believe they possess magical powers and only they can optimize your website, but don't listen to them. Even though keyword research is the first and most important step in your SEO strategy, there are a few corners …

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Take a customer focused approach to forums

Link building has no single technical definition. If you ask me, I would say link building is doing your best to get high quality websites to link to you. However, a more standardized definition would go like this: Link Building involves acquiring hyperlinks from reputed and high quality websites. For …

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The Inherent Problem with Implicit Signals

If you have two domain versions of your website, i.ewww.example.comand example.com and both www and non-www URLs are serving the same content (i.e the same homepage), then you might face problems regarding the duplicity of data. To avoid such situations, you must first choose the …

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Unexpected ways link research can impact your marketing efforts

Although many websites now use navigation starting at the top of the browser page, there are still a number of websites that still have a left-hand column that contains navigation links. These coding additions to Google's search ranking algorithm, varying in size and scope, have the capacity to fundamentally change …

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Double Your Profit With These Tips on sitemaps

This won't take much time-maybe a few hours here or there, and shouldn't factor much into the overall costs of services. Remember - these listings can rank well and potential customers can look at your business details here. When optimising citations, use the correct category and a description of your business …

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Propagation of relevance using web portals

The search engines determine this by looking at the words in an article and deciding how relevant they are to each other. It's at this point that automation becomes your friend. You'll want to make sure all of your content is well-organized in categories and subcategories. Have you ever tried …

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How you will benefit from web portals

Local SEO is important for most businesses. Cognitive mapping and persuasion techniques designed to change attitudes or tap into strongly held values represent two key ingredients of any IMC program. A quality link building provider will rely on a wide variety of different domains from many different disciplines, and with …

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Prioritise key messaging through SERPs

The idea behind PR is that a website with more links pointing to it must be of high quality and something that people want to read. Perhaps the most commonly known aspect of SEO, the feature which attracts business to seek out the services of an SEO Agency, is the …

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Why long tail search matters

Therefore, you will want to check that everything is intact with it. If you follow this handy checklist, you can really make an impact on your SEO before you start a campaign. In link analysis, search engines measure who is linking to a site or page and what they are …

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Make sure your strategy is diversified

User intent tells you (a business owner) what your audience is looking for. When you Google any keyword, there are set of suggestions which come while you are writing a search query. This acts as a hint that which keywords are most used and what is the intent of the …

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Write about inbound links

Many businesses assume that they don't need to worry about keyword research. They think they know what terms people use to find what they sell, and they also assume that Google understands the content on their website. This is incorrect on all counts. Its important to understand the difference between …

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Unexpected ways site submissions can impact your marketing efforts

To beat this back, the algorithm has become incredibly adept in understanding what "quality" really looks like. Therefore ? you need to be writing titles that immediately capture the attention of the reader, and win the click. Doing proper keyword research is the first step to a successful SEO campaign. Imagine …

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Follow a consistent cadence towards offsite SEO

Some Google searches show a descriptive box at the top of the search results. Google calls these boxes 'featured snippets' because unlike their regular web listings, the page's description (the 'snippet') comes first. The website with the most links, as well as the most valuable links, wins a higher "rank …

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What are the advantages of cloaking on today's web?

The goal here is to create organic search landing pages that strongly demonstrate why a potential customer would engage with your business. These gaps are the ones that are driving traffic to your competition but not to yours, because you don't have the pages on your website to rank for …

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The mysterious world of domain authority

You have complete control over anchor text on your own website, and you should use it to your advantage. But you don't really have control over what text people use on other websites. That way all the important content of a page, such as navigation and info texts will be …

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Adopt a customer centric view of offsite SEO

Ranking potential is an assessment of where you can realistically hope to get your rankings to; if the top 5 websites have a DA of 90+ and your website is at 20, it is not realistic to think that you will be able to grab one of the top 5 …

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Make it sufficiently broad in terms of domain authority

When it comes to word count, you need to understand that it is quite tiresome to read long articles on mobile devices, especially on smartphones. White Hat SEO - These are SEO techniques that conform to Google search engine guidelines and will not result in your website being de-ranked during a …

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Having fun with long tail search

Your sitemap should consist of a single web page with links to your top-level pages. Leave room for eventual hosting upgrades should your site make significant gains in popularity. If consumers visualize a picture in their imaginations, the effect may be greater than actually viewing a visual. There are so …

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At last - revealed: the secret to analysis

This Google update put huge emphasis on the importance of ensuring that your site is mobile-friendly in terms of SEO and actual web design. Canonical Tags are intended to prevent duplication of content, but make sure you have a canonical URL for your filter pages rather than accidentally telling search …

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What are Long-tail Keywords

For others, the Internet is their lifeline and the core of their business model. Each webpage should have a single focus keyword and be included 1-3 times naturally in the page content. Make sure it's also included in your page title, meta description, and H1 text assuming it fits within …

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Write the Post, Pitch, Get Published, Answer Comments

Contextual link building is the quickest way to boost your site's search performance. Infographics are candies for our brains. They're engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content. It is ideal …

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