Google, for example, will punish websites for keyword stuffing by means of lower search rankings when the same word is used too many times in an "unnatural" way. Understanding how Google has evolved is essential to getting and keeping your website ranked in the top positions for chosen keywords. Your …

The goal here is to create organic search landing pages that strongly demonstrate why a potential customer would engage with your business. These gaps are the ones that are driving traffic to your competition but not to yours, because you don't have the pages on your website to rank for …

You have complete control over anchor text on your own website, and you should use it to your advantage. But you don't really have control over what text people use on other websites. That way all the important content of a page, such as navigation and info texts will be …

Ranking potential is an assessment of where you can realistically hope to get your rankings to; if the top 5 websites have a DA of 90+ and your website is at 20, it is not realistic to think that you will be able to grab one of the top 5 …

When it comes to word count, you need to understand that it is quite tiresome to read long articles on mobile devices, especially on smartphones. White Hat SEO - These are SEO techniques that conform to Google search engine guidelines and will not result in your website being de-ranked during a …

Your sitemap should consist of a single web page with links to your top-level pages. Leave room for eventual hosting upgrades should your site make significant gains in popularity. If consumers visualize a picture in their imaginations, the effect may be greater than actually viewing a visual. There are so …

This Google update put huge emphasis on the importance of ensuring that your site is mobile-friendly in terms of SEO and actual web design. Canonical Tags are intended to prevent duplication of content, but make sure you have a canonical URL for your filter pages rather than accidentally telling search …

For others, the Internet is their lifeline and the core of their business model. Each webpage should have a single focus keyword and be included 1-3 times naturally in the page content. Make sure it's also included in your page title, meta description, and H1 text assuming it fits within …

Contextual link building is the quickest way to boost your site's search performance. Infographics are candies for our brains. They're engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content. It is ideal …

Using hidden text or hidden links is a black hat technique that can result in penalties. Make sure that any SEO techniques used by the team of SEO specialists (either in house or an agency you hire) are all best practice techniques. Guide them carefully through your content and present …

Know your audience - surveys and your analytics software can help you get a better picture of your typical visitor or client. Consider developing marketing personas, or characters that represent your ideal site visitors and customers. Then think about what kinds of content those personas would be looking for. People become …

Master basic copywriting principles to write content that sells. META tags are pieces of HTML code which some search engines use in evaluating the content of a website. When avoiding thin content penalties, duplicate content must be evaded at all costs. Does anyone know where I can find the best …

Understanding how various thought processes and memories work constitutes the first step. These dependable performers are great to have around. A holistic approach to organic growth often requires buy-in from internal stakeholders that may have little previous experience, or even worse - suspicion of SEO. Would an inexpensive wooden rocking horses …

SEO means Search Engine Optimization - and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines. SEO used to be simple and you could just write your keyword over and over again, but has become more complex over …

During the presentation phase, company marketers meet with agency creatives, media buyers, account executives, and other people who will work on the account. Optimization is important, but without metrics, you'll never really know whether your efforts are paying off. But if you track and measure from the beginning, you can …

Searchers often enter refinements when the initial search doesn't provide satisfactory results, but the results do provide clues on what to search for. this is done in several forms. Matching marketingobjectives with the key targetmarket is an important step. A lovely present would be one of those classic rocking horse …

A meta description is a short paragraph which is displayed under a title tag on the SERP (see screen above). A meta-description gives you the opportunity to introduce your brand before a searcher pays a visit to your site and actually sees the products that you offer. The SEO of …

Once the major SEO efforts are complete (in the implementation phase), SEO becomes more of an operational activity as opposed to a full-blown project. Instead of searching for running shoes, a user may search what are the best running shoes for arched feet? As queries have become more specific, search …

Most search engines like links of either type, although more specifically the one way links. One way links are more especially relevant where the website that has a link to your website has related content to that of your website. The same applies to the importance of the website page …

Some examples of black hat techniques are: joining a link scheme, article spinning and duplicate content. Don't risk getting penalised; follow the best practices for digital marketing. It's a simple but necessary fix that can have a large impact on search rankings. If you are doing guest posts, always change …

As the title of this section clearly states, this section is short and precise; this is because most of the elements we shall touch on here require some hands on approach where you have to analyze different aspects of your website and optimize accordingly. At first, you will need to …

For the longest time, Yahoo! If you have the exact match domain name, search engines will give your domain priority. More traffic can increase brand awareness and increase sales for e-commerce sites.Over 70% of web users ignore paid advertisements in search results. My grandson would love a well made …

Before you do anything, map out your existing website content via a sitemap. Decide what is dated and needs to be removed, then decide what is lacking. If you're not sure what is lacking, place yourself in the shoes of your prospective customer or client. Do you target the most …

If it's more than 2.5%, Google will consider that page spam.) It is my belief that these experts are only cheating their clients. Make absolutely certain that your NAP information (Name, Address and Phone Number) is consistent across these data providers. In business, regardless of the particular field, it …

Think of SEO as one small part of a much more cohesive marketing strategy. If you follow this handy checklist, you can really make an impact on your SEO before you start a campaign. The average conversion rate for mobile-optimized sites is 3.4 percent compared to 1.6 percent …

It's an unhealthy practice to decide for yourself what the data should be telling you. Keep page layout as simple and intuitive as possible. Marketing communications either reinforce what consumers already believe about a brand or try to shift consumer views. For other sites, it can mean the number of …

The effective frequency concept implies that a minimum number of exposures will be needed. Colorful images, funny pictures and exciting visual statics are found extremely beneficial in developing tempting and captivating content. If you want the maximum number of people to behold your content, sum up a number of interesting …

We all started out as novices at one point; if you encounter one, be encouraging! In case the website is not in the search engine's index, then users won't be able to find it using the search engine. International challenges in social media include language differences, social norms, and technological …

A good ranking site is more exposed to users as compared to other it is based on logic by Google which uses the rank of the website. Thin content is usually very short, without unique information to make it stand out from the crowd. For sites that come up on …

When carried out properly, guerrilla marketing becomes a powerful marketing weapon. Make sure the site makes good use of anchor text in its internal links. This is a free opportunity to inform users and search engines what the various pages of your site are about. Don't abuse it, though. Deriving …

In general, rational appeals succeed when potential customers have high levels of involvement and willingly pay attention to an advertisement. Utilise Google 'My Business' (GMB) - Google has hugely increased the value of its Google My Business pages. Now, any information you add to your GMB will be reflected onto Google …

There is no magic number of words or characters to use, however the more robust the content is, the better chance the page will be able to maximize traffic from organic search results (due to long-tail keyword traffic). Content freshness matters. Keeping your content up to date helps search engines …

Many businesses assume that optimising for search engines is an instantaneous fix. A site that hasn't done its keyword research is like a car driving in the dark down between two points. Keyword research is a constant and has been and still is a cornerstone of SEO. Do it before …

It is always fresh and up-to-date. Seeing that articles with photos, infographics, and other visuals get up to 94% more views, it's safe to say that not including visuals is a colossal mistake. So what it does it take to achieve a high ranking on Google? Check your webpage source …

The higher a website appears on search engine results pages, the more users will visit the site. Sure, search engines are getting better at understanding context and ranking content without heavy-handed keyword targeting. However, they still need help understanding what your content is about. It 's because more sites link …

The number one rule is to focus on your website visitors first. Give them remarkable content that invites them to stay on your site and visit several other pages. Content is more than an article, it can be anything from an infographic, stellar image, video, street views of projects, or …

Maintaining consistent product positioning throughout a product's life makes it more likely that a consumer will place the product in a cognitive map. Google had changed their system to make these links appear as spam in some cases, and as a result, these "backlinks" that were once helping a website …

If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new link If …

Over the last decade, I've had lots of success with SEO on my website and that of my clients. In all cases, I did the right things and I stayed clear away from tactics that offered quick returns or were geared towards manipulating Google. All backlinks are not created equal …

In other words, you might not make a profit on your customers unless they spend more than the average or you retain them for more than a year. Once you have identified keywords that people are using to find products or services similar to yours you need to implement them …