Be thorough, be complete. Granted, Google's competitors are watching it. Google will penalize spammy sites, and unfortunately this causes some bad behavior from bad actors. Say, for example, you wanted to take out a competitor. You could send a bunch of obviously spammy links to their site and get them penalized. This is called "negative SEO," and is something that happens often in highly contested keywords. Google generally tries to pretend like it doesn't happen. Write great title tags. Good title tags should be like an interesting newspaper headline but with relevant keywords included.

Read this controversial article and find out more about metrics

Other times you may want to prohibit them from crawling certain parts of your website, which you can do in your robots.txt file and via REP. Google started penalizing mobile unfriendly Do your homework! The primary resources are all available here. Its as simple as your ABC's sites in 2015. And they're likely crack down even more in the future. If you want to make your site mobile-friendly, I recommend Responsive Design. With so much competition in the outside world, some companies insist on using harmful techniques to gain more exposure and a better ranking on Google. Quality database marketing programs include profiles with specific information about each customer's personal preferences.

Emphasizing fast results by using indexed pages

Search engines use alt text to identify the content of a page, since bots can only read text. Adding alt text to images lets search engines understand what the image is so they can include it in relevant searches. Actionable changes such as getting your graphic designers to save images differently, or reducing your content in a few key places, are factors that the wider marketing team can easily get involved with and champion. SEO's unfair characterization as a kind of alchemy over the past decade has caused many otherwise savvy business people to devalue its importance as part of a good, solid marketing plan for small, mid-sized, and even large businesses. Are they cloaking their information?

Short Story: The truth about walled garden sites

Additionally, check your server logs to find 4xx errors that ContentKing may not be monitoring, and check Google Search Console to see if Google has hit any 4xx errors. Scarcity appeals urge consumers to buy a product because of a limitation. If you want more traffic, read on... In the last couple of years, web masters have been faced with a new foe - in the form of Google's Panda update. According to Freelance SEO Consultant, Gaz Hall from SEO Hull : "The journey to better ranking must always start with understanding about your current standing on search engines."

Why optimize for just one keyword phrase when you can optimize it for 3 or even 5 keyword phrases?

There are plenty of things that you can do to optimise your content as part of your blog roll or your on-page content. Take a butchers at Business Profile , for instance. Choose three primary keywords and have a list of others to target. When you improve those keywords, choose three more. Push your content to your social media profiles by integrating it with your blog, but don't do it in a manner that's "me, me, me" share other things too. By sharing content that you post on social media as well as sharing your website content people are showing that your website is a valuable resource that they are happy to tell their friends about. Another effect of this is that people are more likely to link to your content and website if they have been introduced to it on social media. Business markets may be segmented based how