Write about inbound links

Many businesses assume that they don't need to worry about keyword research. They think they know what terms people use to find what they sell, and they also assume that Google understands the content on their website. This is incorrect on all counts. Its important to understand the difference between …

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Having fun with long tail search

Your sitemap should consist of a single web page with links to your top-level pages. Leave room for eventual hosting upgrades should your site make significant gains in popularity. If consumers visualize a picture in their imaginations, the effect may be greater than actually viewing a visual. There are so …

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Enthusiastic about SEO campaigns

Understanding how various thought processes and memories work constitutes the first step. These dependable performers are great to have around. A holistic approach to organic growth often requires buy-in from internal stakeholders that may have little previous experience, or even worse - suspicion of SEO. Would an inexpensive wooden rocking horses …

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Double Your Profit With These Tips on inbound links

A meta description is a short paragraph which is displayed under a title tag on the SERP (see screen above). A meta-description gives you the opportunity to introduce your brand before a searcher pays a visit to your site and actually sees the products that you offer. The SEO of …

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Improve engagement by utilising javascript

Some examples of black hat techniques are: joining a link scheme, article spinning and duplicate content. Don't risk getting penalised; follow the best practices for digital marketing. It's a simple but necessary fix that can have a large impact on search rankings. If you are doing guest posts, always change …

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Domain Age Is More Important For Backlinks

Before you do anything, map out your existing website content via a sitemap. Decide what is dated and needs to be removed, then decide what is lacking. If you're not sure what is lacking, place yourself in the shoes of your prospective customer or client. Do you target the most …

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It's a win-win strategy with an emphasis on non reciprocal links

It's an unhealthy practice to decide for yourself what the data should be telling you. Keep page layout as simple and intuitive as possible. Marketing communications either reinforce what consumers already believe about a brand or try to shift consumer views. For other sites, it can mean the number of …

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Be clear, truthful and accurate when it comes to anchor text

The number one rule is to focus on your website visitors first. Give them remarkable content that invites them to stay on your site and visit several other pages. Content is more than an article, it can be anything from an infographic, stellar image, video, street views of projects, or …

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Apply these secret techniques to assist with html

Companies can also select a flighting schedule or approach, whereby communications are presented only during peak times and not at all during other times of the year. However, there are limited techniques that you can use to encourage the success of your digital marketing efforts. Messages presented in the advertising …

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Can a techie truly understand page impressions

However brilliant this news is for those devoted to their mobiles, the announcement understandably made ecommerce companies the world over reconsider their mobile online marketing strategies. Avoid adding unnecessary extensions at the end of URLs. One of the problems international businesses continuously need to address is identifying themselves as "local …

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Is this the end of forums as we know it?

Domain authority is used to refer to the power of a domain, it greatly affects ranking in search engines. A domain's authority shows how credible or trustworthy a domain name is in the eyes of Google. Usually, this is gauged depending on 3 simple factors; Age, size, and Popularity. As …

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Find a simple guide to offsite SEO and read up about it

This helps to compare the current image with competitors. Strengthening or creating links between the brand and other nodes of information that exist in the person's knowledge structure will be the goal. Analytics tools such as Google Analytics, Google Search Console, Ryte and HubSpot enable you to examine many important …

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Lets look at our approach to social media

Each blog post also contains a keyword-rich subdomain with the date and title. Start as you mean to go on: titles are the best places to get started with SEO. Regardless of what the search engines think, a snappy, relevant title will help attract readers on any platform. How you've …

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Things about keywords you have to experience yourself

According to Google, featured snippets get clicks. When Google introduced featured snippets in 2014, there were some concerns that they might cause publishers to lose traffic. What if someone learns all they need to know from the snippet and doesn't visit the source site? Testing and tracking how a site …

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Define your goals with regards to keyword research

Knowing where to find good keywords and the proper way to work them into a website's copy is important, but it's only a small part of Search Engine Optimization process. Using PPC in parallel with SEO can be helpful. Linking out to well-respected authority sites will not only increase the …

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Know the description tag can be as long as you want it to

Check to see if all your global navigation links are working properly and that they are for the most part all HTML links, as these are the type of links that are most effective in passing link juice. You should not only use social networks to acquire potential new customers …

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Quality over quantity when it comes to quality

Is it a content issue? The sitemap tells search engines about all the pages on your site, even those that might not be easy to find. A sitemap is very helpful if your site is dynamic or if it has pages with images or rich AJAX that can be hard …

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What can you do about user generated content right now?

From Google's point of view, it is not advisable to place the actual content of the page below the fold. Google updates. Advertisers often use visual imagery in international marketing. Data mining can be used by companies to build profiles of its best customers.

Paid Ads (or Links)

Prioritise content …

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Actionable tips on cloaking and Facebook

XML sitemaps and RSS/Atom feeds, in their core, are lists of URLs with metadata attached to them. Did you notice Google is offering fewer options for your search results to shine? It seems like Google regularly adds a new box to the search result pages that answers searchers' questions …

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Can ROI really make a difference?

Online stores often use canonical tags for product pages, which is crucial for retaining full search value. Do follow passes link juice (passes SEO benefits to the website that's linked) and no-follow won't. Adding proof terms to your content helps a page appear at the top of search engine rankings …

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More importance is given to domain authority

This output serves as the input to the (re)assessment phase. We all know that videos are a great way of keeping audience engaged and entertained. But do you know that by using enough videos, you can improve the ranking of your page on the SERPs. Search Engine Optimization requires …

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Pay attention to site submissions

Citations like these are essential when building authority and improving your site's credibility. In the best case scenario, a site visitor turns into a paying customer. Less money can be spent on media time and space purchases because the company spends the majority of the advertising budget on production of …

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The best advice I've listened to about landing pages

This is a data lake that has gone bad (or was never good). If you know your industry inside out, then you'll immediately make assumptions based on what you would search to look for your products or services. Consequently, understanding the international market becomes essential. They may not consciously realize …

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The time you invest in widgets will pay back with improved positioning

A message presented on television and in magazines works better than one that appears only on television. Powerful brands focus on providing an experience that can be customized and personalized. An online panel study of 3,404 individuals revealed that 75 percent think the information presented on rating sites is …

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Write about onsite SEO

Advancements in delivery systems make itpossible for purchases to arrive in a matter of daysfrom anywhere in the world. That's no excuse, however, for obvious grammatical errors such as subject/verb agreement. Most marketers do not understand what the HTTP response codes are. Auditing an existing site is one of …

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Can a techie truly understand organic links

Yahoo! There is no universal page 1. Google is customizing search results using RankBrain, artificial intelligence that analyzes search queries to provide better answers -- making results less predictable and giving websites less control over when and where they appear. How can e-commerce programs and incentives build a stronger customer base …

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Clear and unbiased facts about html

Mobile traffic is important. People are searching and reading on their mobile devices more than ever. What does that mean for your copy? Do you need to write differently if you're aiming at a 'mobile' audience? How do you tackle copywriting for mobile? Search engines read from left to right …

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Create a Tactical Plan

In order to keep moving towards growth, constant experimentation requires objectivity when reporting results. You can also include "no follow" tags on the internal links to these faceted urls to reduce the chances of getting them crawled. I have seen growth hacking competitions where small paid campaigns were used for …

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Never underestimate the influence of white hat SEO

Many CMS systems come with built-in review functionality. I've seen many companies wrestle with their preconceived notions of right and wrong, and the ones that use shady tactics seldom win in the end. Search Engine Optimization is true scientific method that works. The things that we do today very rarely …

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This year will be the year of organic links

Search engine optimization or search engine optimization is the process of improving the visibility of a website in the organic results of the different search engines. It is also common to name it by its English title, SEO (Search Engine Optimization). Everything I've done in SEO has been focused on …

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Warning: These mistakes could destroy your gateway sites

This can be by permanently having it placed in one position; most useful places are either on the web page's header or footer. A www (www.yoursite.com) version and non-www (http://yoursite.com) version of your homepage/website. When the analysis is complete, target markets may be selected in …

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Include your target keyword within your URL

Ignoring customer, or potential customer, comments on social media is even worse than ignoring their emails, simply because these posts are visible to anyone and everyone interested in your business. It increases the odds that a brand and the accompanying message will be stored in a consumer's long-term memory and …

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Removing unnecessary plugins from Wordpress

Google insists that you must also work on the website's authority to drive higher levels of trust. Although many websites now use navigation starting at the top of the browser page, there are still a number of websites that still have a left-hand column that contains navigation links. An increase …

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