Repurpose old blogs

Creating incredible content that people will want to share is still the best way to earn links. By highlighting your website, you help Google better understand your site's data. Data highlighter allows you to highlight parts of your website through Google Webmaster Tools, without having to make any code changes …

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The Broken Link-Building Method

Title tags, meta descriptions, and image alt text can all be optimized to drive more traffic. Competition for user attention is stiff. Google can't infer or "make sense of pictures, colours or music." So it needs help. Google needs help to recognise the things it cares about: inbound links that …

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The hidden agenda behind content

Some respect it and some see it as folklore. To facilitate easy navigation, the homepage has links to each of the category pages. If you perform an SEO audit now and then, you make sure your website's up-to-date. It should be part of your frequent site maintenance cycle, I think …

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What can Twitter teach you about domain authority

In 2017 Google announced that the number of searchers on mobile phones surpassed that of desktop. This arrangement is useful if you want to enjoy the benefits of your provider's Internet network backbone while still being able to manage your box in any way you like. Seeing which sites are …

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Design + forums = Greatness

Some studies suggest that the impact of organic listings can be impressive. When search engine algorithms change, search engine rankings change. Cloaking refers to an attempt to boost search result rankings by serving different content to Googlebot than to regular users. This causes problems such as less relevant results (pages …

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Emphasizing fast results by using non reciprocal links

When Google returns its search results, it produce two types of results: organic results and paid results. Organic search results most closely match the user's search query based on relevance as deciphered by Google's search algorithm. Also known as natural search results, ranking well in organic results for relevant and …

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How to reinvent plugins without looking like an amateur

Finding the search phrases that your website or blog should be optimized for is essential to any search engine optimization campaign. Adding a single search bar to the top of a website, one which shows up on every page throughout that website, is a good way to allow users to …

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It's a win-win strategy with an emphasis on static pages

Google and its furry animals have done a good job at identifying thin content and penalizing sites that publish it. Whether you run your business online or not you probably already realize how important it is to advertise but if you are running your business online you should understand there …

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Linking to popular or recent posts

Mess up with duplicate content on a website, and it might look like a penalty as the end-result is the same - important pages that once ranked might not rank again - and new content might not get crawled as fast as a result. Create great content. Google's reputation depends on it …

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Super-easy ways to learn everything about canonical URLs

In addition to understanding technical SEO, you must also understand the importance of off-page optimization and link building. The higher a website appears on search engine results pages, the more users will visit the site. However, sometimes it isn't so obvious to assess whether you have thin content unless you …

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Add a Pin-It Button to Your Site

You can also check Google Webmaster Tool to see if there are any reported duplicate title tags issues. What are your general and specific expectations? If you're struggling to rank #1 for your brand name among other websites with a similar or the same name, a rebrand to a more …

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How we improved our reporting in two days

Unfortunately, you'll also find a pestilence of self-appointed SEO gurus spouting off specific minimum word counts your content has to meet to avoid the dreaded thin content penalty: 200 words, 250 words, 300 words, 500 words. They can be used to create content for sharing on social media sites like …

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Let's talk about user generated content

In this chapter we're setting the stage for how to get creatively motivated to increase traffic and learn how to kite trends. Now, you don't want to go crazy, but a few smart internal links with appropriate anchor text can get you very far. Another tip: Never link back to …

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The reason everyone loves gateway sites

You need to get all sorts of links - not just comments, or profiles, or blog posts. A typical site will get links from all over the place and with all different anchors. You need to follow that strategy too (especially true after the Penguin and Panda updates). Instagram does not …

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