Know your audience - surveys and your analytics software can help you get a better picture of your typical visitor or client. Consider developing marketing personas, or characters that represent your ideal site visitors and customers. Then think about what kinds of content those personas would be looking for. People become …

Master basic copywriting principles to write content that sells. META tags are pieces of HTML code which some search engines use in evaluating the content of a website. When avoiding thin content penalties, duplicate content must be evaded at all costs. Does anyone know where I can find the best …

During the presentation phase, company marketers meet with agency creatives, media buyers, account executives, and other people who will work on the account. Optimization is important, but without metrics, you'll never really know whether your efforts are paying off. But if you track and measure from the beginning, you can …

We all started out as novices at one point; if you encounter one, be encouraging! In case the website is not in the search engine's index, then users won't be able to find it using the search engine. International challenges in social media include language differences, social norms, and technological …

When carried out properly, guerrilla marketing becomes a powerful marketing weapon. Make sure the site makes good use of anchor text in its internal links. This is a free opportunity to inform users and search engines what the various pages of your site are about. Don't abuse it, though. Deriving …

In general, rational appeals succeed when potential customers have high levels of involvement and willingly pay attention to an advertisement. Utilise Google 'My Business' (GMB) - Google has hugely increased the value of its Google My Business pages. Now, any information you add to your GMB will be reflected onto Google …

It is always fresh and up-to-date. Seeing that articles with photos, infographics, and other visuals get up to 94% more views, it's safe to say that not including visuals is a colossal mistake. So what it does it take to achieve a high ranking on Google? Check your webpage source …

Over the last decade, I've had lots of success with SEO on my website and that of my clients. In all cases, I did the right things and I stayed clear away from tactics that offered quick returns or were geared towards manipulating Google. All backlinks are not created equal …

Consumers and business buyers have more faith in personal references than other forms of advertising or promotion. Google is looking to reward sites that offer a great experience on a phone. They even now have separate search results for phone users. How do we know if we are mobile friendly …

If you're not sure about something and how it sounds, ask a co-worker or friend to do a quick read and highlight any mistakes they see. When developing searcher personas, you generally classify and identify search query categories from the list of queries you've built. Figuring out your risk tolerance …

We'll be talking about this in great depth in the link acquisition section. Remember that, ideally, you want no more than 2 hashtags per tweet, as this can make any tweet look spam-like and irritating. You should use large header tags and take advantage of CSS to alter these to …

The multiattribute approach may be useful for understanding high-involvement purchases. It's prudent to treat your experiments as campaigns, not as an open-ended freeform chasing of rainbows (or waterfalls). Every page should have a description that isn't used anywhere else on the site. Ideally, you should undertake keyword research well before …

Simply put, engagement is the ability to hold a user's attention. In SEO terms, it is a measure of the amount of time spent on a page. Although Google hasn't officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement …

Many e-commerce website designers believe that placing a greater number of products on a page means that individuals will be more likely to find something of interest. Most major forms of advertising contain visual and verbal or written elements. Some business owners are content with learning about and implementing a …

For anyone monitoring their traffic from Google, it's not really a revelation that a single page can rank for hundreds (or even thousands) of relevant keywords. More leads should bring additional sales and opportunities. After all of the research is done, it is helpful to produce a document (the SEO …

does the same thing once you get to its search results page. As businesses succeed, new avenues of revenue open up and therefore new areas of the website need to be created and optimised. If you want people to link to you, make it easy for them. Create HTML ready …

Great content never sleeps, never needs a lunch break and is adored by search engines and customers alike. But you can get a sensational return through intelligent-ideas, hard work and an honest approach. The effect of such practices can benefit your site's SEO enormously, making it firmly an issue for …

Backlinks are important for Search Engines and users alike. From a user's perspective, backlinks provide a way for people to find other sources of information on the same or related topics. One thing to note about meta search engines is that aside from caching frequently used queries for performance purposes …

Two steps in themarketing plan consist of stating how to implement the plan and specifying methods toevaluate performance. SEOs must fix their mistakes instead of hide them. Backlinks are arguably the most important single component of an online marketing/SEO campaign because they not only help to drive traffic, but …

We believe it's because getting a link to an in depth piece of content is much more natural than a product / service page. These larger websites are typically eCommerce sites, or blogs which have been running for a long time. To achieve long-term SEO results, you must have a strong …

Even if your site hasn't lost any traffic over the years, if you find a bunch of technical errors, they could be keeping you from receiving all the search engine traffic you deserve. It's very possible that spending a day fixing these problems could pay off handsomely in the long …

Obviously, there are exceptions to this, like spam-bots. Your content strategy needs to address all aspects of content: creation, modification, dissemination, and archival. One could argue that the deceptive SEO practiced in its early days is long gone. One strategy you want to avoid is using your service or product …

The same trends that exist among advertising agencies in the United States occur in the international arena. Copywriters with search-engine optimization (SEO) expertise can craft reader-friendly content that still follows a formula proven to increase website traffic. Every little bit counts. The type of permalink you pick influences the way …

SEO and content marketing are two different processes. You could describe the main difference like this: SEO is narrow and technical, while content marketing is broad and holistic. Your URL's should include your main keywords, but make sure you keep them short and friendly. Try to limit the number of …

A brand's position is never completely fixed. Get specific by taking a structured approach. It's not enough to focus on the right keyword-you need to make sure that you're communicating the 'right' information to Google in a structured way. Social shares are important because they help your blog post get …

Using flash is considered to be a cheaper option than others; however, Google will not rank your website high if you are a user of flash. Search engines have responded to this and actually penalize sites that over use keywords. Nowadays the way in which we structure URL addresses, write …

And we would get a very good idea if we carefully watch the changing paradigm of SEO over years. In 2012, Google began to penalise any site found with bad backlinks and alongside this, it can ban your business from Google Adsense. This means that anyone with links gained unethically …

Link and link popularity/link exchange is a factor favoured by many seo professionals though I personally believe that while link popularity can certainly be a factor in improving search engine page ranking, it's not nearly so important as search engine optimisation and in fact too many of the wrong …

A sitemap is another place to add in more internal links. A sitemap is a central location with links to all your pages. Backlinks are the foundation of Google's algorithm for determining a site's page rank. If you're goal for a guest post is to receive a backlink in return …

Artificial intelligence can greatly help improve your SEO strategy by taking the huge amounts of data from your website and provide more in-depth insights into your pages' analytics. This, in turn, can be used to design a better user experience. For example, right now tweets are getting indexed. Many small …

The implementation phase can vary drastically in size and complexity depending on the project. The consumer should see the brand name frequently in as many locations as possible. Content is key for SEO so working alongside your content department to create great quality can help boost rankings and sales overall …

They may not consciously realize it, but they do. If these 4xx errors are unexpected, fix them by redirecting these URLs or by updating the links to the URLs that return 4xx errors. Focussing on understanding the intent of the user is not only because it helps in getting conversions …

Remember, the very nature of the ever-shifting SEO landscape means that in six months time, many of these tactics may have become redundant. And don't expect instant results, boosting organic traffic is a gradual process, but lots of small changes go a long way, so implementing these quick SEO wins …

Purchasing agents gravitate toward directories listing many suppliers, visit price comparison sites, and review sites that rate vendors' performance. A marketing analysis provides a comprehensive review of the marketing program. In Search Console, there's a report called Links to your site which can show you the domains linking to you …

Why do online businesses disavow links? Each search engine has its own ranking algorithm, placing different weights on website criteria like URL, external links, and more. Linguistics represents one major hurdle. Stock-photos are the worst.

Clarification about metrics

Effective logos are media transferrable; they can be used in all media formats, from print ads to broadcast ads to the internet and social media. A current situational analysis involves examination of the firm's ongoing market situation. Effective website content is one of the most important aspects of a development …

Fresh, relevant content offers a variety of benefits, both in terms of SEO and for business growth. At the very least, quarterly assessments are required. Create forms that retain form data if a user returns to the same form page. I do not think Google title and H1 tags need …

To be listed first in an organic search requires time and effort. And, so the reason why SEO can be hard is because you have to test things out yourself. When consumers are asked to identify brands that quickly come to mind from a product category, one or two particular …

An outside agency often costs less when compared to less efficient inhouse facilities. To build a brand's reputation and brand loyalty, online advertising should be integrated with offline branding tactics that reinforce each other to speak with one voice. Many small-business owners often struggle with the concept of the Internet …

Conversion rates using remarketing are considerably higher than general banner or search ads. The Spiders after indexing the content will take note of its quality and relevance. Search engines pay attention to how long a user stays on your website and the pages they view. Rather than simply searching for …