It's a win-win strategy with an emphasis on javascript

Most search engines like links of either type, although more specifically the one way links. One way links are more especially relevant where the website that has a link to your website has related content to that of your website. The same applies to the importance of the website page …

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Try to use the keyphrase once or twice per paragraph

As the title of this section clearly states, this section is short and precise; this is because most of the elements we shall touch on here require some hands on approach where you have to analyze different aspects of your website and optimize accordingly. At first, you will need to …

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How to focus on doorway sites

If it's more than 2.5%, Google will consider that page spam.) It is my belief that these experts are only cheating their clients. Make absolutely certain that your NAP information (Name, Address and Phone Number) is consistent across these data providers. In business, regardless of the particular field, it …

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Define your goals with regards to SERPs

Think of SEO as one small part of a much more cohesive marketing strategy. If you follow this handy checklist, you can really make an impact on your SEO before you start a campaign. The average conversion rate for mobile-optimized sites is 3.4 percent compared to 1.6 percent …

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Search engine health checks should look at white hat SEO

While this textbook primarily deals with the promotions component, note that, in order to present a unified message, the other elements of the marketing mix should be blended into the program. If the search shows less pages than you actually have, then that means Google isn't able to effectively index …

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Collaborate and filter

Just ask MySpace. In the next section of this guide we are going to learn about off-page optimization and how to leverage off-page to skyrocket your website to the top of the SERPs. When moving a page with many backlinks, it's extra important to use permanent redirects so the search …

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Reasons that people rely on reporting

Search is the #1 driver of traffic to content sites, beating social media by more than 300% Marketing programs help position a brand effectively. An advertisement that directly promotes the product's attributes or benefits without any claim of superiority transmits a generic message, which works best for a brand leader …

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Wait. Are page impressions really that simple?

Eliminate keywords with 8,000 or more searches per month. The keyword tag, if used, should include your main keywords, those you've chosen as the main focus of your website, as well as those associated with the theme of your web page. Conversely, when the image of an organization or …

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The philosophy of URLs

Search engines keep track of how well your site served people looking for relevant searches. Write great title tags. Good title tags should be like an interesting newspaper headline but with relevant keywords included. Some of the pages that lie into this classification are pages with duplicate content, automatically generated …

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Education is the best legacy when it comes to html

Your HTML forms should support submissions by either clicking on the Submit button or pressing the Enter key. Removing bad backlinks can help improve your site's ranking on Google. Not only do low-quality links reduce your website's credibility, but they may also result in Google penalties (link is external) that …

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Answered - your burning questions about reporting

If your business has expendable revenue, achieving that #1 spot on a search engine can be money well spent. The search engines are always trying to improve the quality of their results and because of this, the ranking signals are adjusted daily. In most cases these are very minor tweaks …

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Combine responsive design and splogs for Supercharged SEO

If you're looking to carve out a niche in marketing, it's paramount you establish a strong domain authority in that particular field. Creating content that makes an impact on a campaign can be extremely difficult. Your website Your target keywords should also be in the H1 tag, but your H1 …

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SEO in a nutshell

The correct order of keywords will generally rank better as compared to the same keyword phrase in a different order. Although SEO is not a cure-all for businesses, it can fit into a company's overall business strategy in several critical ways If "essentially, they're the same, and just variations of …

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Actionable tips on cloaking and Facebook

The cognitive component refers to a person's mental images, understanding, and interpretations of the person, object, or issue. As touched upon before - backlinks are simply links from other websites directing viewers to your site. Search engines love these. After all, 75% of Google's clicks are from the first page. A …

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Concentrate on actionable link research

These "tags" or labels are essential for helping search engines understand the name of your website's pages, know what information the pages contain, display a small description for search engine result listings, and understand how to treat each page when indexed. If you have been creating content on your website …

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Have a category description paragraph

Your customers are online. If you let your limited budget keep you from being easily found online, you'll lose out on business and customers. You may believe you can't afford to do SEO, but the truth is you can't afford to ignore SEO even more. Set up paid search campaigns …

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How we improved our RSS feeds in on week

According to a survey by iProspect, more than 60% of users click on organic search results. Millions of websites clutter the Internet waiting for visitors. The driver of any heavy-duty link campaign is the quality and volume of your content. If your content is of average quality and covers the …

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Lessons I learned about page rank

this is done in several forms. An integrated approach connects brands with each audience, simultaneously or sequentially. Not convinced yet? The Google Search Console is an important basis for website monitoring. Not only is the sitemap.xml uploaded to the Search Console, you also obtain important data about the most …

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The mysterious world of SEM

Using this strategy to create backlinks involves three steps: perform a backlink analysis on related websites, find the broken link, reach out to the webmaster, and inform him or her about the link rot. If you have a blog, you can submit it to various blog directories. Like all other …

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Useful tips from experts in RSS feeds

Include A Map To Your Business Location - As well as contact information, it can also be hugely important to include a map on your website's contact page. This can not only be a great way to offer specific and precise directions to your business' physical location, but can also work …

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Why canonical URLs matter

This is perhaps the worst-case scenario in an SEO context. From Google's point of view, it is not advisable to place the actual content of the page below the fold. It's important that we outline what we classify as a website migration before moving forward. What's more, because evergreen content …

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Why have metrics been so popular?

Choose three primary keywords and have a list of others to target. When you improve those keywords, choose three more. Push your content to your social media profiles by integrating it with your blog, but don't do it in a manner that's "me, me, me" share other things too. Essentially …

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Write a 1000+ words article about nofollow links

Fourteen percent of searches are followed by a second, more specific search (called a refinement), and 24 percent result in a quick click back from the chosen site to the search results. Twenty-one percent of search sessions are longer than 10 minutes. How does a new website start ranking? Does …

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Cooperate with other social bookmarkers

If you need search engine optimisation help for your small business website, consider working with an SEO agency or hiring an SEO freelancer. This can be a complex area, and it pays to get it right. An attitude is the mental position taken toward a topic, a person, or an …

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Create an Engaging Web Presence by the use of SEM

Thinking in terms of the user, a category with only 1-3 products usually doesn't provide the greatest browsing experience. When Instagram users repeatedly see people they follow talking about a product, they head to Google to research it more. Google's index includes more than 30 trillion pages, making it impossible …

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How to deal with rankings

With content being king, SEO may as well be queen. They both play an integral role in getting your message out and building your following. You should try to get the main idea of the paragraph through in the first sentence and spend the rest of the paragraph simply expanding …

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Learning about blogs

Product Descriptions are often a challenge for e-tailers who sell products from manufacturers that also have an ecommerce presence. Text without headings is terrible to read. Headings and subheadings are the most important anchor points a reader has in the text. People tend to read those more carefully and use …

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Make mobile search your centre of attention

Log in and observe for a few days to get a sense of the audience and the postings first. No images, 500 words or less and a random link to a site. Use sub-directories rather than sub-domains when possible. Sub-domains do not share link love from the main domain as …

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Reduce

Properly optimizing your images can help you take advantage of using photos to generate empathy, increase trust, and improve a visitor's experience without hampering load time which could affect your SEO ranking. As Google's preferred configuration for mobile-optimized websites, responsive design is your best option for delivering a great search …

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Takeaway tips for gateway sites

Backlinks are two types - dofollow (which search engine traverse through) and nofollow which isn't traversed by search engines. The idea is to make every piece of coding and the meta-tags of that particular optimised web page, count towards the page ranking in the search. Google and Bing have moved far …

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What everyone ought to know about blogs

Beware, excessive linking, either internal or external can lead to the exact opposite results. Make sure that every link serves its own purpose in your content. You may not want certain pages of your site crawled because they might not be useful to users if found in a search engine's …

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What everyone ought to know about dynamic pages

Don't overlook websites that don't have a "write for us" page. Not every website has one of these. The search engine algorithms get updated time after time for the sake of bringing traffic. Does my page's content clearly and fully address the user's search query? Your URL doesn 't have …

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What everyone ought to know about link building

On-page optimisation refers to the best writing and content implementation practices you should follow when putting new content on your site. Once you get to know the elements of the page that Google and other search engines consider important, it's easy to get into the habit of checking them off …

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