Reduce

Properly optimizing your images can help you take advantage of using photos to generate empathy, increase trust, and improve a visitor's experience without hampering load time which could affect your SEO ranking. As Google's preferred configuration for mobile-optimized websites, responsive design is your best option for delivering a great search …

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Takeaway tips for gateway sites

Backlinks are two types - dofollow (which search engine traverse through) and nofollow which isn't traversed by search engines. The idea is to make every piece of coding and the meta-tags of that particular optimised web page, count towards the page ranking in the search. Google and Bing have moved far …

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What everyone ought to know about blogs

Beware, excessive linking, either internal or external can lead to the exact opposite results. Make sure that every link serves its own purpose in your content. You may not want certain pages of your site crawled because they might not be useful to users if found in a search engine's …

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What everyone ought to know about dynamic pages

Don't overlook websites that don't have a "write for us" page. Not every website has one of these. The search engine algorithms get updated time after time for the sake of bringing traffic. Does my page's content clearly and fully address the user's search query? Your URL doesn 't have …

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What everyone ought to know about link building

On-page optimisation refers to the best writing and content implementation practices you should follow when putting new content on your site. Once you get to know the elements of the page that Google and other search engines consider important, it's easy to get into the habit of checking them off …

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Create a search marketing strategy based on SEO campaigns

It sounds cliche, but nothing is more powerful than word of mouth. Regardless of which tool you use to generate or research keyword phrases, you'll need to size up your competition. It is natural to want to talk in your terminology and not that of your visitor. Companies who sell …

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Create a search marketing strategy based on nofollow links

Your marketing copy must establish a relationship that breaks through the boundary of the screen. It's an iconic brand, online and offline, that has a proven track record with consumers. There are increasing opportunities to use schema markups, depending on your niche. There are numerous schema opportunities for news, recipes …

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Make link exchanges the main focus of your marketing tactics

You should consider them in parallel to your software platform selection. Keyword stuffing is the act of literally 'stuffing' as many keywords (relevant or irrelevant) in to the keyword meta tag- This technique is usually used to gain a higher ranking in a search engine and may result in a …

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Search engine health checks should look at sitemaps

You don't have to convince them they need your product or service; For larger websites, especially those within e-commerce leanings, there are huge SEO wins to be had with snippet optimization. Some mobile sites refuse access to anything but mobile phones, making it impossible for Googlebot to access the site …

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Establish your position regarding link research

Rest assured that real SEO has nothing to do with keyword stuffing, keyword density, hacks, tricks or cunning techniques. If you hear any of these terms from your SEO advisor, run away from them as quickly as you can. Advertising is a very important part of running any type of …

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How to reinvent rankings without looking like an amateur

This is particularly handy when other sites have copied our website pages and neglected to take out the Meta Author tag. Take a look at sites like the BBC and you 'll see that they have huge and highly diverse links profiles. They'll have links from massive sites but also …

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Huge Javascript files on site - what to do?

Mobile content should be short, useful, interesting, and easy to navigate. Once the search targets are properly identified, all other decisions will naturally flow from that. Segments must be clearly different, large enough to support a marketing campaign, and reachable through some type of media. An SEO factor is something …

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The truth about link research

Unless the majority of the company's advertising budget can be used to pay for media purchases, it may be wise either to perform the work in-house or to develop contracts with smaller specialty firms to prepare various aspects of an advertising campaign. The completion rate for online video ads is …

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Use organic outreach along with SEO to make a difference

The robots exclusion standard or robots.txt, is a standard used by websites to communicate with web crawlers and robots. It specifies which areas of the website should not be processed. Not all robots cooperate with robots.txt; namely: email harvesters, spambots, malware, and robots which scan for security vulnerabilities …

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Useful tips from experts in non reciprocal links

A slow-loading website not only tests the patience of your visitors, but also risks a high bounce rate because of a significantly worse user experience. Creating descriptive categories and filenames for the documents on your website can not only help you keep your site better organized, but it could also …

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Can offsite SEO help improve my search engine placement?

If you're using top navigation, simply let Google complete its crawl. The world of search marketing (SEM) has evolved a lot in the years since its outset. We all started out as novices at one point; if you encounter one, be encouraging! Social media and the internet provide consumers with …

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Focus on ROI Instead of bounce rates

Is there ample feedback? In particular, words joined with underscores may be viewed as a single word during searches which is rarely what you want. So, 3 to 5 years ago you could get a job, an entry level position in the SEO industry and it wasn't difficult. Page copy …

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Make link bait the focal point of your marketing efforts

All of this (seemingly) random information we are collecting gives us a broad basis for knowing what's happening across a variety of industries. The XML Sitemaps come in handy here if you've split them up per website section. A strategy on Facebook might not work so well on Twitter. A …

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Review your website's design

You can get up to six sitelinks for your SERP listing, plus a searchbox if you can wrangle one. On desktop, this means that four or five times as much SERP space is given over to your listing, while on mobile, a sitelinked listing can take up the entire screen …

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Take care when dealing with keyword research

Firms with well-developed brand images enjoy more loyal customers, which leads them to purchase products more frequently. I think that another thing that I would share is that many people don't understand that SEO is really an integration of many things and bringing that integration together can be difficult. Some …

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The mysterious world of anchor text

Buzz marketing, or word-of-mouth marketing, emphasizes consumers passing along product information. If you do your SEO due diligence, rankings and popularity will come in time-provided you have relevant content. Many businesses don't consider the fact that more 70% of a website's traffic does not arrive via the homepage. Instead, search …

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Useful tips from experts in organic links

Right now, social media share and likes are the activity which is most rewarded by Google and other search engines. especially for subjects that are currently relevant. Develop SEO-enabled content from creation that is ready to deliver across all devices. Sites built around user interaction and sharing have made it …

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What can Instagram teach you about quality

Sometimes, the search engines cannot understand the page content. Google bot explores the website by tracking links from one page to another (within your website), so it's necessary for your pages to be crawlable (quick check at Search Console). You can assign permissions to specific individuals within your organization to …

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What's the story about Google algorithms

Much criticism has been levelled at the reliance on the inclusion of keywords, but ideally you should be using keywords anyway to make your content easier to read and to prevent waffling. That's the hurdle every business owner faces after creating a website. No search engine will ever release details …

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Make a good use of search engine spiders

If you don't know who your competition is, search for some of your most important keyword targets - sites that consistently rank well are the ones to take a look at. Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for a much …

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