Create a search marketing strategy based on 301 redirects

Know your audience - surveys and your analytics software can help you get a better picture of your typical visitor or client. Consider developing marketing personas, or characters that represent your ideal site visitors and customers. Then think about what kinds of content those personas would be looking for. People become …

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Make comment spam your centre of attention

Master basic copywriting principles to write content that sells. META tags are pieces of HTML code which some search engines use in evaluating the content of a website. When avoiding thin content penalties, duplicate content must be evaded at all costs. Does anyone know where I can find the best …

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Enthusiastic about SEO campaigns

Understanding how various thought processes and memories work constitutes the first step. These dependable performers are great to have around. A holistic approach to organic growth often requires buy-in from internal stakeholders that may have little previous experience, or even worse - suspicion of SEO. Would an inexpensive wooden rocking horses …

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Maybe page impressions will be a thing of the past

SEO means Search Engine Optimization - and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines. SEO used to be simple and you could just write your keyword over and over again, but has become more complex over …

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Double Your Profit With These Tips on inbound links

A meta description is a short paragraph which is displayed under a title tag on the SERP (see screen above). A meta-description gives you the opportunity to introduce your brand before a searcher pays a visit to your site and actually sees the products that you offer. The SEO of …

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Technical aspects of link building

Once the major SEO efforts are complete (in the implementation phase), SEO becomes more of an operational activity as opposed to a full-blown project. Instead of searching for running shoes, a user may search what are the best running shoes for arched feet? As queries have become more specific, search …

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It's a win-win strategy with an emphasis on javascript

Most search engines like links of either type, although more specifically the one way links. One way links are more especially relevant where the website that has a link to your website has related content to that of your website. The same applies to the importance of the website page …

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Improve engagement by utilising javascript

Some examples of black hat techniques are: joining a link scheme, article spinning and duplicate content. Don't risk getting penalised; follow the best practices for digital marketing. It's a simple but necessary fix that can have a large impact on search rankings. If you are doing guest posts, always change …

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Try to use the keyphrase once or twice per paragraph

As the title of this section clearly states, this section is short and precise; this is because most of the elements we shall touch on here require some hands on approach where you have to analyze different aspects of your website and optimize accordingly. At first, you will need to …

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Domain Age Is More Important For Backlinks

Before you do anything, map out your existing website content via a sitemap. Decide what is dated and needs to be removed, then decide what is lacking. If you're not sure what is lacking, place yourself in the shoes of your prospective customer or client. Do you target the most …

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How to focus on doorway sites

If it's more than 2.5%, Google will consider that page spam.) It is my belief that these experts are only cheating their clients. Make absolutely certain that your NAP information (Name, Address and Phone Number) is consistent across these data providers. In business, regardless of the particular field, it …

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Define your goals with regards to SERPs

Think of SEO as one small part of a much more cohesive marketing strategy. If you follow this handy checklist, you can really make an impact on your SEO before you start a campaign. The average conversion rate for mobile-optimized sites is 3.4 percent compared to 1.6 percent …

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It's a win-win strategy with an emphasis on non reciprocal links

It's an unhealthy practice to decide for yourself what the data should be telling you. Keep page layout as simple and intuitive as possible. Marketing communications either reinforce what consumers already believe about a brand or try to shift consumer views. For other sites, it can mean the number of …

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Is the featured snippet bubble bursting?

When carried out properly, guerrilla marketing becomes a powerful marketing weapon. Make sure the site makes good use of anchor text in its internal links. This is a free opportunity to inform users and search engines what the various pages of your site are about. Don't abuse it, though. Deriving …

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Pay attention to bounce rates

In general, rational appeals succeed when potential customers have high levels of involvement and willingly pay attention to an advertisement. Utilise Google 'My Business' (GMB) - Google has hugely increased the value of its Google My Business pages. Now, any information you add to your GMB will be reflected onto Google …

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Take the stress out of LSI

There is no magic number of words or characters to use, however the more robust the content is, the better chance the page will be able to maximize traffic from organic search results (due to long-tail keyword traffic). Content freshness matters. Keeping your content up to date helps search engines …

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Get rid of bread crumbs for good

Many businesses assume that optimising for search engines is an instantaneous fix. A site that hasn't done its keyword research is like a car driving in the dark down between two points. Keyword research is a constant and has been and still is a cornerstone of SEO. Do it before …

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Disambiguation, and diversity are important when it comes to blogs

The higher a website appears on search engine results pages, the more users will visit the site. Sure, search engines are getting better at understanding context and ranking content without heavy-handed keyword targeting. However, they still need help understanding what your content is about. It 's because more sites link …

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Be clear, truthful and accurate when it comes to anchor text

The number one rule is to focus on your website visitors first. Give them remarkable content that invites them to stay on your site and visit several other pages. Content is more than an article, it can be anything from an infographic, stellar image, video, street views of projects, or …

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Build a community

Over the last decade, I've had lots of success with SEO on my website and that of my clients. In all cases, I did the right things and I stayed clear away from tactics that offered quick returns or were geared towards manipulating Google. All backlinks are not created equal …

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The hidden agenda of 301 redirects

In other words, you might not make a profit on your customers unless they spend more than the average or you retain them for more than a year. Once you have identified keywords that people are using to find products or services similar to yours you need to implement them …

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Actionable tips on webmaster tools and Pinterest

Your title should always tie directly to your content. If it doesn't, the visitor is more likely to bounce, sending Google a signal that your content didn't serve their search interest. As a result, Google will drop your position in the SERPs like a hot potato. With content being king …

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Apply these secret techniques to assist with html

Companies can also select a flighting schedule or approach, whereby communications are presented only during peak times and not at all during other times of the year. However, there are limited techniques that you can use to encourage the success of your digital marketing efforts. Messages presented in the advertising …

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Search engine health checks should look at white hat SEO

While this textbook primarily deals with the promotions component, note that, in order to present a unified message, the other elements of the marketing mix should be blended into the program. If the search shows less pages than you actually have, then that means Google isn't able to effectively index …

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Can a techie truly understand page impressions

However brilliant this news is for those devoted to their mobiles, the announcement understandably made ecommerce companies the world over reconsider their mobile online marketing strategies. Avoid adding unnecessary extensions at the end of URLs. One of the problems international businesses continuously need to address is identifying themselves as "local …

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Collaborate and filter

Just ask MySpace. In the next section of this guide we are going to learn about off-page optimization and how to leverage off-page to skyrocket your website to the top of the SERPs. When moving a page with many backlinks, it's extra important to use permanent redirects so the search …

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What are the core ranking algorithms?

A great way to put people off your page is to tell them one thing with the title tag, and then not match their expectation with your main heading. Don't keep repeating keywords through your sub-headings - use variations and natural language to describe your content. In case the website is …

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Personalization counts: how does analysis fit into this?

Getting featured in this part of SERP will help attract clicks and, ultimately, more visitors to your page. This can prove to be very discouraging and difficult to deal with, but it's worth it in the long-run. External optimization involves optimizing your content not only for search engines, but for …

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How to turn webmaster tools into success

Consumers and business buyers have more faith in personal references than other forms of advertising or promotion. Google is looking to reward sites that offer a great experience on a phone. They even now have separate search results for phone users. How do we know if we are mobile friendly …

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Is this the end of forums as we know it?

Domain authority is used to refer to the power of a domain, it greatly affects ranking in search engines. A domain's authority shows how credible or trustworthy a domain name is in the eyes of Google. Usually, this is gauged depending on 3 simple factors; Age, size, and Popularity. As …

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