According to Google, featured snippets get clicks. When Google introduced featured snippets in 2014, there were some concerns that they might cause publishers to lose traffic. What if someone learns all they need to know from the snippet and doesn't visit the source site? Testing and tracking how a site …

People visiting your website are likely coming from all over the world and have different levels of understanding and points of reference regarding your topic. When writing, solve for as many angles and viewpoints as possible. Provide rich details, images and image captions. Add titles for each topical section so …

If you're looking to carve out a niche in marketing, it's paramount you establish a strong domain authority in that particular field. Creating content that makes an impact on a campaign can be extremely difficult. Your website Your target keywords should also be in the H1 tag, but your H1 …

Simply put, engagement is the ability to hold a user's attention. In SEO terms, it is a measure of the amount of time spent on a page. Although Google hasn't officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement …

Knowing where to find good keywords and the proper way to work them into a website's copy is important, but it's only a small part of Search Engine Optimization process. Using PPC in parallel with SEO can be helpful. Linking out to well-respected authority sites will not only increase the …

The Internet a crowded and noisy place, so when you search for something online, you're going to get a barrage of search results. Thousands of them. Hundreds of thousands. No one would click through on each of them. Most web users will click on the first couple results that are …

Firstly, it's worth checking out your website's current page load time with Google's handy PageSpeed Insights Tool. They must incorporate social mediaand engage consumers with their brands. Consumers who see commercials featuring one or two benefits learn about a brand's characteristics. The view that the brand represents a good value …

As has been noted, marketing communications consists of much more than traditional advertising. SEO heresy though it may sound, shoving ALT text on every image, even if no actual information is given, is annoying from an accessibility point of view - people with screen readers don't want to hear the information …

Check to see if all your global navigation links are working properly and that they are for the most part all HTML links, as these are the type of links that are most effective in passing link juice. You should not only use social networks to acquire potential new customers …

Is it a content issue? The sitemap tells search engines about all the pages on your site, even those that might not be easy to find. A sitemap is very helpful if your site is dynamic or if it has pages with images or rich AJAX that can be hard …

The correct order of keywords will generally rank better as compared to the same keyword phrase in a different order. Although SEO is not a cure-all for businesses, it can fit into a company's overall business strategy in several critical ways If "essentially, they're the same, and just variations of …

Many e-commerce website designers believe that placing a greater number of products on a page means that individuals will be more likely to find something of interest. Most major forms of advertising contain visual and verbal or written elements. Some business owners are content with learning about and implementing a …

From Google's point of view, it is not advisable to place the actual content of the page below the fold. Google updates. Advertisers often use visual imagery in international marketing. Data mining can be used by companies to build profiles of its best customers.

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Think of your brand as a publisher and source of high-quality information. When you produce helpful, informative content like blog posts, how-to articles, and research, you'll get in front of searchers and earn their trust. Head and long tail: What's the difference? Google rewards websites that stay current rather than …

The clickable text for a link is another place to use keywords, and to help guide the user to their destination. As a result, Google respects good anchor text. If any campaigns, emails, or paid search are used in conjunction with your specific page monitoring tests, it will throw data …

The cognitive component refers to a person's mental images, understanding, and interpretations of the person, object, or issue. As touched upon before - backlinks are simply links from other websites directing viewers to your site. Search engines love these. After all, 75% of Google's clicks are from the first page. A …

XML sitemaps and RSS/Atom feeds, in their core, are lists of URLs with metadata attached to them. Did you notice Google is offering fewer options for your search results to shine? It seems like Google regularly adds a new box to the search result pages that answers searchers' questions …

When choosing keywords, be specific without being obscure. Never try to optimize for a single word: instead, think of a string of words that accurately describe what you do. You can use various free online tools to get ideas. Sitemaps help Google understand your site. Anything that helps Google do …

Longer search phrases are the natural progression of the Internet population boom. As more and more information is placed online, it becomes increasingly difficult to find exactly what you're looking for. Marketers use humor in advertising because people like to laugh. A good page titles is probably one of the …

Make sure all your website images have alt tags to describe them to search engines. SEO has tremendously grown over the past few years and search engines are getting smarter and smarter. Staying on top of the current updates and changes is thus crucial in deepening your knowledge of how …

Online stores often use canonical tags for product pages, which is crucial for retaining full search value. Do follow passes link juice (passes SEO benefits to the website that's linked) and no-follow won't. Adding proof terms to your content helps a page appear at the top of search engine rankings …

These "tags" or labels are essential for helping search engines understand the name of your website's pages, know what information the pages contain, display a small description for search engine result listings, and understand how to treat each page when indexed. If you have been creating content on your website …

Since in content curation you're basically linking to outside content and you write a couple of paragraphs to briefly describe the content and present your own view, is it also thin content? The things that we do today very rarely are going to affect change tomorrow, next week, or maybe …

Your customers are online. If you let your limited budget keep you from being easily found online, you'll lose out on business and customers. You may believe you can't afford to do SEO, but the truth is you can't afford to ignore SEO even more. Set up paid search campaigns …

Concentrate on making easy, clear-cut, and logical interfaces with a focus on getting to the right information quickly. Forget what you think you know about SEO and start thinking about it as an ever-evolving field. Vertical search is the term people sometimes use for specialty or niche search engines that …

According to a survey by iProspect, more than 60% of users click on organic search results. Millions of websites clutter the Internet waiting for visitors. The driver of any heavy-duty link campaign is the quality and volume of your content. If your content is of average quality and covers the …

Prioritize keywords and phrases, plurals, singulars and misspellings. Every website has a robots.txt; this gives robots/crawlers/spiders a bunch of rules to follow, such as where they can/can't crawl, and the pages they can/can't index. You can check whether a URL is blocked by robots.txt …

Those individuals involved in designing a communications campaign must thoroughly understand the product being sold and the consumers (or businesses) who are potential buyers. SEO can help a growing startup establish its presence and meet business goals. Which pages and posts are most important? These should have other pages and …

For anyone monitoring their traffic from Google, it's not really a revelation that a single page can rank for hundreds (or even thousands) of relevant keywords. More leads should bring additional sales and opportunities. After all of the research is done, it is helpful to produce a document (the SEO …

this is done in several forms. An integrated approach connects brands with each audience, simultaneously or sequentially. Not convinced yet? The Google Search Console is an important basis for website monitoring. Not only is the sitemap.xml uploaded to the Search Console, you also obtain important data about the most …

When Google demotes your page for duplicate content practices, and there's nothing left in the way of unique content to continue ranking you for - your web pages will mostly be ignored by Google. Mental exercises have a positive impact on the information search process. The clickable text for a link …

This output serves as the input to the (re)assessment phase. We all know that videos are a great way of keeping audience engaged and entertained. But do you know that by using enough videos, you can improve the ranking of your page on the SERPs. Search Engine Optimization requires …

Citations like these are essential when building authority and improving your site's credibility. In the best case scenario, a site visitor turns into a paying customer. Less money can be spent on media time and space purchases because the company spends the majority of the advertising budget on production of …

Google has told the SEO community time and time again that social media signals have no impact on search rankings that that social is not a direct ranking signal. Google found that over 50% of all searches are emanating from mobile phones. This means that you cannot ignore making your …

So let's say you've nailed down the art of quality content that solves a problem. That's still not enough to make it to page one. You've got to use social to prove your content is worth a spot in Google's sacred land. The more engagement your content gets, the more …

You need to come up with blog post ideas, and there are various sources of data that can help you come up with topics. Randomly guessing without leveraging these data sources will hinder your potential. So how can we figure out what people are searching for when they are on …

Users stay on your site longer when you include internal links guiding them to more info suited to their interests. The easiest way to get editorial links is to create outstanding content that people will want to share with their readers. Another way is to guest post on a high-quality …

Well-written alt text can improve search rankings because search engines will check these for relevant keywords. As technology evolved, the use of keywords by search engines has become obsolete. Currently, only seven percent of consumers focus entirely on price while discarding quality considerations. If you are like most of us …

does the same thing once you get to its search results page. As businesses succeed, new avenues of revenue open up and therefore new areas of the website need to be created and optimised. If you want people to link to you, make it easy for them. Create HTML ready …

This is a data lake that has gone bad (or was never good). If you know your industry inside out, then you'll immediately make assumptions based on what you would search to look for your products or services. Consequently, understanding the international market becomes essential. They may not consciously realize …