Bucket brigades based on bread crumbs

Make sure all your website images have alt tags to describe them to search engines. SEO has tremendously grown over the past few years and search engines are getting smarter and smarter. Staying on top of the current updates and changes is thus crucial in deepening your knowledge of how …

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Can ROI really make a difference?

Online stores often use canonical tags for product pages, which is crucial for retaining full search value. Do follow passes link juice (passes SEO benefits to the website that's linked) and no-follow won't. Adding proof terms to your content helps a page appear at the top of search engine rankings …

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Concentrate on actionable link research

These "tags" or labels are essential for helping search engines understand the name of your website's pages, know what information the pages contain, display a small description for search engine result listings, and understand how to treat each page when indexed. If you have been creating content on your website …

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Consider URLs at the inception

Since in content curation you're basically linking to outside content and you write a couple of paragraphs to briefly describe the content and present your own view, is it also thin content? The things that we do today very rarely are going to affect change tomorrow, next week, or maybe …

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Have a category description paragraph

Your customers are online. If you let your limited budget keep you from being easily found online, you'll lose out on business and customers. You may believe you can't afford to do SEO, but the truth is you can't afford to ignore SEO even more. Set up paid search campaigns …

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How to Promote Evergreen Content

Concentrate on making easy, clear-cut, and logical interfaces with a focus on getting to the right information quickly. Forget what you think you know about SEO and start thinking about it as an ever-evolving field. Vertical search is the term people sometimes use for specialty or niche search engines that …

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How we improved our RSS feeds in on week

According to a survey by iProspect, more than 60% of users click on organic search results. Millions of websites clutter the Internet waiting for visitors. The driver of any heavy-duty link campaign is the quality and volume of your content. If your content is of average quality and covers the …

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Invest in reporting

Prioritize keywords and phrases, plurals, singulars and misspellings. Every website has a robots.txt; this gives robots/crawlers/spiders a bunch of rules to follow, such as where they can/can't crawl, and the pages they can/can't index. You can check whether a URL is blocked by robots.txt …

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Is this the end of text links as we know it?

Those individuals involved in designing a communications campaign must thoroughly understand the product being sold and the consumers (or businesses) who are potential buyers. SEO can help a growing startup establish its presence and meet business goals. Which pages and posts are most important? These should have other pages and …

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Learn to do URLs like a pro

For anyone monitoring their traffic from Google, it's not really a revelation that a single page can rank for hundreds (or even thousands) of relevant keywords. More leads should bring additional sales and opportunities. After all of the research is done, it is helpful to produce a document (the SEO …

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Lessons I learned about page rank

this is done in several forms. An integrated approach connects brands with each audience, simultaneously or sequentially. Not convinced yet? The Google Search Console is an important basis for website monitoring. Not only is the sitemap.xml uploaded to the Search Console, you also obtain important data about the most …

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Make sure not to bite off more than you can chew

When Google demotes your page for duplicate content practices, and there's nothing left in the way of unique content to continue ranking you for - your web pages will mostly be ignored by Google. Mental exercises have a positive impact on the information search process. The clickable text for a link …

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More importance is given to domain authority

This output serves as the input to the (re)assessment phase. We all know that videos are a great way of keeping audience engaged and entertained. But do you know that by using enough videos, you can improve the ranking of your page on the SERPs. Search Engine Optimization requires …

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Pay attention to site submissions

Citations like these are essential when building authority and improving your site's credibility. In the best case scenario, a site visitor turns into a paying customer. Less money can be spent on media time and space purchases because the company spends the majority of the advertising budget on production of …

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Quality over quantity when it comes to link research

Google has told the SEO community time and time again that social media signals have no impact on search rankings that that social is not a direct ranking signal. Google found that over 50% of all searches are emanating from mobile phones. This means that you cannot ignore making your …

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Reasons why you cannot fully understand rankings

So let's say you've nailed down the art of quality content that solves a problem. That's still not enough to make it to page one. You've got to use social to prove your content is worth a spot in Google's sacred land. The more engagement your content gets, the more …

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Should I be buying backlinks to help improve my rankings?

Users stay on your site longer when you include internal links guiding them to more info suited to their interests. The easiest way to get editorial links is to create outstanding content that people will want to share with their readers. Another way is to guest post on a high-quality …

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Take care when dealing with bounce rates

Well-written alt text can improve search rankings because search engines will check these for relevant keywords. As technology evolved, the use of keywords by search engines has become obsolete. Currently, only seven percent of consumers focus entirely on price while discarding quality considerations. If you are like most of us …

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Take the stress out of mobile search

does the same thing once you get to its search results page. As businesses succeed, new avenues of revenue open up and therefore new areas of the website need to be created and optimised. If you want people to link to you, make it easy for them. Create HTML ready …

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The best advice I've listened to about landing pages

This is a data lake that has gone bad (or was never good). If you know your industry inside out, then you'll immediately make assumptions based on what you would search to look for your products or services. Consequently, understanding the international market becomes essential. They may not consciously realize …

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The death of non reciprocal links

Great content never sleeps, never needs a lunch break and is adored by search engines and customers alike. But you can get a sensational return through intelligent-ideas, hard work and an honest approach. The effect of such practices can benefit your site's SEO enormously, making it firmly an issue for …

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The mysterious world of SEM

Using this strategy to create backlinks involves three steps: perform a backlink analysis on related websites, find the broken link, reach out to the webmaster, and inform him or her about the link rot. If you have a blog, you can submit it to various blog directories. Like all other …

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The time you invest in widgets will pay back with improved positioning

A message presented on television and in magazines works better than one that appears only on television. Powerful brands focus on providing an experience that can be customized and personalized. An online panel study of 3,404 individuals revealed that 75 percent think the information presented on rating sites is …

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Things that make you love and hate 301 redirects

Backlinks are important for Search Engines and users alike. From a user's perspective, backlinks provide a way for people to find other sources of information on the same or related topics. One thing to note about meta search engines is that aside from caching frequently used queries for performance purposes …

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Think like a human not a robot when it comes to keyword research

As search engine optimization (SEO) for small business has become more important, it's also become more competitive. Key tenets of SEO-website presence, page rankings, link authority, and content creation require more time and resources than ever. The truth is that not everything you read will make your brain's neurons luster …

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This story about duplication will haunt you forever

To optimise your website successfully it is fundamental to understand how search engines work and what are the most influential areas in SEO to get your website ranking the fastest. In most cases, SEO specialists don't use 302 redirects when fixing the on-site qualities of a website. Instead, a 302 …

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Understanding offsite SEO

If you have not done any link building, or have been stuck in the link building tactics of a bygone era, you're missing out on a lot of potential search engine power. The best link building strategies take more time and effort and are focused on building relationships and providing …

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Useful tips from experts in RSS feeds

Include A Map To Your Business Location - As well as contact information, it can also be hugely important to include a map on your website's contact page. This can not only be a great way to offer specific and precise directions to your business' physical location, but can also work …

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Why canonical URLs matter

This is perhaps the worst-case scenario in an SEO context. From Google's point of view, it is not advisable to place the actual content of the page below the fold. It's important that we outline what we classify as a website migration before moving forward. What's more, because evergreen content …

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Why do links matter?

Two steps in themarketing plan consist of stating how to implement the plan and specifying methods toevaluate performance. SEOs must fix their mistakes instead of hide them. Backlinks are arguably the most important single component of an online marketing/SEO campaign because they not only help to drive traffic, but …

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Why have metrics been so popular?

Choose three primary keywords and have a list of others to target. When you improve those keywords, choose three more. Push your content to your social media profiles by integrating it with your blog, but don't do it in a manner that's "me, me, me" share other things too. Essentially …

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Write a 1000+ words article about nofollow links

Fourteen percent of searches are followed by a second, more specific search (called a refinement), and 24 percent result in a quick click back from the chosen site to the search results. Twenty-one percent of search sessions are longer than 10 minutes. How does a new website start ranking? Does …

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Write a keyword-rich introduction about anchor text

The easiest way to find out what search engines have learned about searcher intent is to conduct searches and evaluate the results. Optimise And Take Advantage Of Inbound Links - To develop authority and a great reputation as a local business, you need to get local SEO signals from other local …

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Write about onsite SEO

Advancements in delivery systems make itpossible for purchases to arrive in a matter of daysfrom anywhere in the world. That's no excuse, however, for obvious grammatical errors such as subject/verb agreement. Most marketers do not understand what the HTTP response codes are. Auditing an existing site is one of …

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Write about scraping

We believe it's because getting a link to an in depth piece of content is much more natural than a product / service page. These larger websites are typically eCommerce sites, or blogs which have been running for a long time. To achieve long-term SEO results, you must have a strong …

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