It's an unhealthy practice to decide for yourself what the data should be telling you. Keep page layout as simple and intuitive as possible. Marketing communications either reinforce what consumers already believe about a brand or try to shift consumer views. For other sites, it can mean the number of …

The effective frequency concept implies that a minimum number of exposures will be needed. Colorful images, funny pictures and exciting visual statics are found extremely beneficial in developing tempting and captivating content. If you want the maximum number of people to behold your content, sum up a number of interesting …

We all started out as novices at one point; if you encounter one, be encouraging! In case the website is not in the search engine's index, then users won't be able to find it using the search engine. International challenges in social media include language differences, social norms, and technological …

A good ranking site is more exposed to users as compared to other it is based on logic by Google which uses the rank of the website. Thin content is usually very short, without unique information to make it stand out from the crowd. For sites that come up on …

When carried out properly, guerrilla marketing becomes a powerful marketing weapon. Make sure the site makes good use of anchor text in its internal links. This is a free opportunity to inform users and search engines what the various pages of your site are about. Don't abuse it, though. Deriving …

In general, rational appeals succeed when potential customers have high levels of involvement and willingly pay attention to an advertisement. Utilise Google 'My Business' (GMB) - Google has hugely increased the value of its Google My Business pages. Now, any information you add to your GMB will be reflected onto Google …

There is no magic number of words or characters to use, however the more robust the content is, the better chance the page will be able to maximize traffic from organic search results (due to long-tail keyword traffic). Content freshness matters. Keeping your content up to date helps search engines …

Many businesses assume that optimising for search engines is an instantaneous fix. A site that hasn't done its keyword research is like a car driving in the dark down between two points. Keyword research is a constant and has been and still is a cornerstone of SEO. Do it before …

It is always fresh and up-to-date. Seeing that articles with photos, infographics, and other visuals get up to 94% more views, it's safe to say that not including visuals is a colossal mistake. So what it does it take to achieve a high ranking on Google? Check your webpage source …

The higher a website appears on search engine results pages, the more users will visit the site. Sure, search engines are getting better at understanding context and ranking content without heavy-handed keyword targeting. However, they still need help understanding what your content is about. It 's because more sites link …

The number one rule is to focus on your website visitors first. Give them remarkable content that invites them to stay on your site and visit several other pages. Content is more than an article, it can be anything from an infographic, stellar image, video, street views of projects, or …

Maintaining consistent product positioning throughout a product's life makes it more likely that a consumer will place the product in a cognitive map. Google had changed their system to make these links appear as spam in some cases, and as a result, these "backlinks" that were once helping a website …

If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new link If …

Over the last decade, I've had lots of success with SEO on my website and that of my clients. In all cases, I did the right things and I stayed clear away from tactics that offered quick returns or were geared towards manipulating Google. All backlinks are not created equal …

In other words, you might not make a profit on your customers unless they spend more than the average or you retain them for more than a year. Once you have identified keywords that people are using to find products or services similar to yours you need to implement them …

My advice would be never to host more than 10 sites with the same hosting provider and not to worry too much about different C Blocks. If you do ever suffer a penalty, you may find that more than one of your sites is affected ("tarred with the same brush …

Your title should always tie directly to your content. If it doesn't, the visitor is more likely to bounce, sending Google a signal that your content didn't serve their search interest. As a result, Google will drop your position in the SERPs like a hot potato. With content being king …

Companies can also select a flighting schedule or approach, whereby communications are presented only during peak times and not at all during other times of the year. However, there are limited techniques that you can use to encourage the success of your digital marketing efforts. Messages presented in the advertising …

While this textbook primarily deals with the promotions component, note that, in order to present a unified message, the other elements of the marketing mix should be blended into the program. If the search shows less pages than you actually have, then that means Google isn't able to effectively index …

However brilliant this news is for those devoted to their mobiles, the announcement understandably made ecommerce companies the world over reconsider their mobile online marketing strategies. Avoid adding unnecessary extensions at the end of URLs. One of the problems international businesses continuously need to address is identifying themselves as "local …

Just ask MySpace. In the next section of this guide we are going to learn about off-page optimization and how to leverage off-page to skyrocket your website to the top of the SERPs. When moving a page with many backlinks, it's extra important to use permanent redirects so the search …

A great way to put people off your page is to tell them one thing with the title tag, and then not match their expectation with your main heading. Don't keep repeating keywords through your sub-headings - use variations and natural language to describe your content. In case the website is …

Getting featured in this part of SERP will help attract clicks and, ultimately, more visitors to your page. This can prove to be very discouraging and difficult to deal with, but it's worth it in the long-run. External optimization involves optimizing your content not only for search engines, but for …

Consumers and business buyers have more faith in personal references than other forms of advertising or promotion. Google is looking to reward sites that offer a great experience on a phone. They even now have separate search results for phone users. How do we know if we are mobile friendly …

Domain authority is used to refer to the power of a domain, it greatly affects ranking in search engines. A domain's authority shows how credible or trustworthy a domain name is in the eyes of Google. Usually, this is gauged depending on 3 simple factors; Age, size, and Popularity. As …

Search is the #1 driver of traffic to content sites, beating social media by more than 300% Marketing programs help position a brand effectively. An advertisement that directly promotes the product's attributes or benefits without any claim of superiority transmits a generic message, which works best for a brand leader …

The search engines may not apply the entirety of a domain's trust and link juice weight to subdomains. This is largely due to the fact that a subdomain could be under the control of a different party, and therefore in the search engine's eyes it needs to be separately evaluated …

Eliminate keywords with 8,000 or more searches per month. The keyword tag, if used, should include your main keywords, those you've chosen as the main focus of your website, as well as those associated with the theme of your web page. Conversely, when the image of an organization or …

Write proper page titles. Not overly optimized titles targeting a gazillion keywords. No. Proper, one sentence titles that contain your brand name and your focus keyword. In the past, standard SEO advice was to get as many links as possible to your site, regardless of the source, and use the …

Generating leads becomes the primary goal. Can you go learn the basics of SEO? You can have spammy links from the past. Maybe you bought some, or maybe your SEO didn't care too much about the quality of the links he built for you. It can be doorway pages.

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Search engines keep track of how well your site served people looking for relevant searches. Write great title tags. Good title tags should be like an interesting newspaper headline but with relevant keywords included. Some of the pages that lie into this classification are pages with duplicate content, automatically generated …

Perhaps the hacking in this case means parting from traditional marketing realms and roles. Faster loading websites generally do better in search engine result listings (SERPs). Adding a single search bar to the top of a website, one which shows up on every page throughout that website, is a good …

If you're not sure about something and how it sounds, ask a co-worker or friend to do a quick read and highlight any mistakes they see. When developing searcher personas, you generally classify and identify search query categories from the list of queries you've built. Figuring out your risk tolerance …

We'll be talking about this in great depth in the link acquisition section. Remember that, ideally, you want no more than 2 hashtags per tweet, as this can make any tweet look spam-like and irritating. You should use large header tags and take advantage of CSS to alter these to …

Google makes it really hard. An authority website doesn't necessarily have to be one of the usual big publishers. If you're a niche website or blog with high quality, relevant content, you can be as highly regarded as any other source. For those SEO agencies and professionals who have been …

Blogging is one of the simplest and most cost-effective ways to improve search rankings. Not only does a blog easily enable you to add fresh, relevant content to a site that might otherwise remain static, but it also keeps your web visitors coming back to your site for more. We …

This helps to compare the current image with competitors. Strengthening or creating links between the brand and other nodes of information that exist in the person's knowledge structure will be the goal. Analytics tools such as Google Analytics, Google Search Console, Ryte and HubSpot enable you to examine many important …

The multiattribute approach may be useful for understanding high-involvement purchases. It's prudent to treat your experiments as campaigns, not as an open-ended freeform chasing of rainbows (or waterfalls). Every page should have a description that isn't used anywhere else on the site. Ideally, you should undertake keyword research well before …

Duplicating portions of content is a natural part of the web. When you run the same query on different search engines, you will probably get different results. This is because every search engine uses its own algorithm, based on various socalled "ranking factors." These factors decide which results appear in …

Your HTML forms should support submissions by either clicking on the Submit button or pressing the Enter key. Removing bad backlinks can help improve your site's ranking on Google. Not only do low-quality links reduce your website's credibility, but they may also result in Google penalties (link is external) that …