What everyone ought to know about meta tags

A good backlink originates from an authoritative site that covers your industry. If the site connected to your webpage includes relevant content and owns high domain authority (DA), a numerical value that represents a site's level of authority in the eyes of Google, your backlinks will be valuable for SEO …

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What's the story about sitemaps

This means it is even more competitive to get seen on search engines. In its simplest terms, it's to correctly word a website and set-up in a way that when a user uses a search engine like Google, and types in a query, topic or question, the website will appear …

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Why is Blog Commenting important?

A popular practice, and thought to be best for SEO, is to include your target keyword as close to the start of the page title as reasonably possible (so that it still makes sense). We won't promise you SEO is easy, because it isn't. SEO is not simple and it …

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You have to understand keyword intent

There are various aspects of technical mobile SEO that you should take into consideration to optimize your website for mobile search. Simply put; keyword-focused content is often guilty of being over-stuffed. The long tail variety specifies what the user is looking for and what their intention is. Once you

At …

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Actionable tips on text links and Pinterest

A sitemap is another place to add in more internal links. A sitemap is a central location with links to all your pages. Backlinks are the foundation of Google's algorithm for determining a site's page rank. If you're goal for a guest post is to receive a backlink in return …

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Adjust your appearance in search by utilising quality

I always advice "Stick to basics", focus on getting real visitors and giving them a good experience while browsing your Website/blog. Clearly, keywords are important. They always have been and they always will be. Search engines like Google want to know that a piece of content is obviously about …

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All you wanted to know about citations but were afraid to ask

That code listing contains two distinct fragments. Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make …

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Can SEO help improve my search engine placement?

Google reported an incredible hike of the key search term 'near me' in recent years, showing that customers are specifically looking for local sellers. When it comes to commercial search terms, winning the 'near me' battle could bring you a ton of relevant traffic. For business-to-business marketers, email works better …

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Create a search marketing strategy based on SEO campaigns

It sounds cliche, but nothing is more powerful than word of mouth. Regardless of which tool you use to generate or research keyword phrases, you'll need to size up your competition. It is natural to want to talk in your terminology and not that of your visitor. Companies who sell …

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Create a search marketing strategy based on nofollow links

Your marketing copy must establish a relationship that breaks through the boundary of the screen. It's an iconic brand, online and offline, that has a proven track record with consumers. There are increasing opportunities to use schema markups, depending on your niche. There are numerous schema opportunities for news, recipes …

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Create an Engaging Web Presence by the use of SERPs

Artificial intelligence can greatly help improve your SEO strategy by taking the huge amounts of data from your website and provide more in-depth insights into your pages' analytics. This, in turn, can be used to design a better user experience. For example, right now tweets are getting indexed. Many small …

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Create content about nofollow links

In the search marketing field, the pages the engines return to fulfill a query are referred to as search engine results pages (SERPs). When you find a page on your site that looks like it features short, hastily written content, search through the rest of your site for other terms …

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Expand your anchor text as necessary

For many businesses the goal is to get their business to position number 1 on Google, but did you know that there's a new top spot on Google called position zero. You've probably noticed these results but maybe not understood them properly. Position zero is all about using featured snippets …

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Go long-tail and forget page rank

The implementation phase can vary drastically in size and complexity depending on the project. The consumer should see the brand name frequently in as many locations as possible. Content is key for SEO so working alongside your content department to create great quality can help boost rankings and sales overall …

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How do you feel about domain authority now?

Did we forget to mention that the algorithm will affect search results in all languages globally? Adding your keyword phrase in this fashion is relatively natural and appears virtually unnoticed to those using your site. There are thousands of millions of pages on the web, all ready to present the …

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How we improved our Google algorithms in two days

As with any form of marketing, there are risky tactics that could potentially be lucrative, and then there are safer approaches. Using this strategy to create backlinks involves three steps: perform a backlink analysis on related websites, find the broken link, reach out to the webmaster, and inform him or …

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How we improved our authority sites in two days

Inbound links that come to your site are the second most important SEO factor (right after content) that has great impact on your website's rankings. From the first days of crafting a SEO strategy for your business, you should plan which link building strategies you'll invest in. Website owners used …

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Include your target keyword within your URL

Ignoring customer, or potential customer, comments on social media is even worse than ignoring their emails, simply because these posts are visible to anyone and everyone interested in your business. It increases the odds that a brand and the accompanying message will be stored in a consumer's long-term memory and …

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Learn to do social media like a professsional

Public relations firms provide experts to help companies and brands develop positive public images, as well as damage control responses when negative publicity arises. Several official blogs over the past few years have been focused on mobile search, and many digital marketing specialists knew about Mobilegeddon before it actually hit …

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Make link exchanges the main focus of your marketing tactics

You should consider them in parallel to your software platform selection. Keyword stuffing is the act of literally 'stuffing' as many keywords (relevant or irrelevant) in to the keyword meta tag- This technique is usually used to gain a higher ranking in a search engine and may result in a …

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More importance is given to reporting

The numerical weight that it assigns to any given element E is also called the PageRank of E and denoted by PR(E). Engaging your clients on social media sites can be helpful and rewarding if done properly. If you can, try to get in touch with the website owner …

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More importance is given to text links

They may not consciously realize it, but they do. If these 4xx errors are unexpected, fix them by redirecting these URLs or by updating the links to the URLs that return 4xx errors. Focussing on understanding the intent of the user is not only because it helps in getting conversions …

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Never underestimate the influence of comment spam

Content and outbound communications are crucial for engaging humans and their counterparts (i.e, robots, crawlers and spiders). IT professionals tie IDs and passwords to cookies on each customer's computer in order to customize pages and individual offers. What do you perceive as failure? The development of marketing programs to …

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Removing unnecessary plugins from Wordpress

Google insists that you must also work on the website's authority to drive higher levels of trust. Although many websites now use navigation starting at the top of the browser page, there are still a number of websites that still have a left-hand column that contains navigation links. An increase …

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Repurpose old blogs

Creating incredible content that people will want to share is still the best way to earn links. By highlighting your website, you help Google better understand your site's data. Data highlighter allows you to highlight parts of your website through Google Webmaster Tools, without having to make any code changes …

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Search engine health checks should look at sitemaps

You don't have to convince them they need your product or service; For larger websites, especially those within e-commerce leanings, there are huge SEO wins to be had with snippet optimization. Some mobile sites refuse access to anything but mobile phones, making it impossible for Googlebot to access the site …

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Start ranking for these terms

Remember, the very nature of the ever-shifting SEO landscape means that in six months time, many of these tactics may have become redundant. And don't expect instant results, boosting organic traffic is a gradual process, but lots of small changes go a long way, so implementing these quick SEO wins …

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Take the stress out of SEO

To improve the content, backlinks, and keyword optimization of your website, a good SEO strategy plan starts with keyword research. Advertising can strengthen brand equity. Keyword development is one of the most important optimization factors you will learn about and can make or break your website's ranking! A big part …

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Tell me more about keyword stuffing

A methodical approach offers the best opportunity to build an effective presence as marketers plan social media outreach programs. You can point these URLs to any Web page on your site, but they will appear in your statistics as the entry page. Continue monitoring the website migration evolution overtime, avoiding …

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The Broken Link-Building Method

Title tags, meta descriptions, and image alt text can all be optimized to drive more traffic. Competition for user attention is stiff. Google can't infer or "make sense of pictures, colours or music." So it needs help. Google needs help to recognise the things it cares about: inbound links that …

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The death of duplication

If you get these elements correct, you can move on to address additional optimization factors. Search engine optimization, or SEO, is a marketing process by which a website uses various techniques and methods to improve its visibility within a search engine's results. A page's speed is crucial, so don't forget …

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The hidden agenda behind content

Some respect it and some see it as folklore. To facilitate easy navigation, the homepage has links to each of the category pages. If you perform an SEO audit now and then, you make sure your website's up-to-date. It should be part of your frequent site maintenance cycle, I think …

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Think about meta tags from the start

Purchasing agents gravitate toward directories listing many suppliers, visit price comparison sites, and review sites that rate vendors' performance. A marketing analysis provides a comprehensive review of the marketing program. In Search Console, there's a report called Links to your site which can show you the domains linking to you …

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Think about splogs from the start

Instagram enthusiasts tend to be young, wealthy, and female. By convention, use underlined text only to represent links. Whether you're blogging to improve your business' rankings in the search engines, or because you want to share your personal life online, then you need to make sure that you're following the …

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