Never underestimate the influence of white hat SEO

Many CMS systems come with built-in review functionality. I've seen many companies wrestle with their preconceived notions of right and wrong, and the ones that use shady tactics seldom win in the end. Search Engine Optimization is true scientific method that works. The things that we do today very rarely …

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On page optimization is a foundation for successful SEO

Links from and to an article help boost its ranking. When you submit, check the ways you can enrich your article; linking to different websites and databases is always a good idea. It typically involves direct marketing through interactive means such as special events and free samples. Artificial intelligence can …

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Proof That SEO Is Exactly What You Are Looking For

A handy thing to know when you are acquiring links from other sources is the difference between follow and nofollow links. This may lead to common preferences for music, foods, and other products. Paid ads are increasingly getting much more reach. Clearly defined business objectives pave the way for KPI …

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Quality over quantity when it comes to page impressions

SEO and content marketing are two different processes. You could describe the main difference like this: SEO is narrow and technical, while content marketing is broad and holistic. Your URL's should include your main keywords, but make sure you keep them short and friendly. Try to limit the number of …

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Reasons why you cannot learn 301 redirects well

Seemingly random things become less so within the right context. Oftentimes, separate "review pages" are created to host all reviews for particular products, yet some (if not all) of the reviews are placed on the product pages, themselves. Newer technologies create challenges for agencies such as content marketing, along with …

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Reduce

Properly optimizing your images can help you take advantage of using photos to generate empathy, increase trust, and improve a visitor's experience without hampering load time which could affect your SEO ranking. As Google's preferred configuration for mobile-optimized websites, responsive design is your best option for delivering a great search …

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Search engine health checks should look at link research

A brand's position is never completely fixed. Get specific by taking a structured approach. It's not enough to focus on the right keyword-you need to make sure that you're communicating the 'right' information to Google in a structured way. Social shares are important because they help your blog post get …

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Taboos about scraping that you should know

Using flash is considered to be a cheaper option than others; however, Google will not rank your website high if you are a user of flash. Search engines have responded to this and actually penalize sites that over use keywords. Nowadays the way in which we structure URL addresses, write …

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Takeaway tips for gateway sites

Backlinks are two types - dofollow (which search engine traverse through) and nofollow which isn't traversed by search engines. The idea is to make every piece of coding and the meta-tags of that particular optimised web page, count towards the page ranking in the search. Google and Bing have moved far …

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This year will be the year of organic links

Search engine optimization or search engine optimization is the process of improving the visibility of a website in the organic results of the different search engines. It is also common to name it by its English title, SEO (Search Engine Optimization). Everything I've done in SEO has been focused on …

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Understanding html

Link and link popularity/link exchange is a factor favoured by many seo professionals though I personally believe that while link popularity can certainly be a factor in improving search engine page ranking, it's not nearly so important as search engine optimisation and in fact too many of the wrong …

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Warning: These mistakes could destroy your gateway sites

This can be by permanently having it placed in one position; most useful places are either on the web page's header or footer. A www (www.yoursite.com) version and non-www (http://yoursite.com) version of your homepage/website. When the analysis is complete, target markets may be selected in …

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What can you do about keywords right now?

Data analysis works in concert with the creative elements to aid the practitioner in navigating the decision-making process. A common way to judge the reputation of a website is to check its Domain Authority (DA). DA is a score (on a 100-point scale) developed by Moz that predicts how well …

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What everyone ought to know about blogs

Beware, excessive linking, either internal or external can lead to the exact opposite results. Make sure that every link serves its own purpose in your content. You may not want certain pages of your site crawled because they might not be useful to users if found in a search engine's …

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What everyone ought to know about dynamic pages

Don't overlook websites that don't have a "write for us" page. Not every website has one of these. The search engine algorithms get updated time after time for the sake of bringing traffic. Does my page's content clearly and fully address the user's search query? Your URL doesn 't have …

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What everyone ought to know about link building

On-page optimisation refers to the best writing and content implementation practices you should follow when putting new content on your site. Once you get to know the elements of the page that Google and other search engines consider important, it's easy to get into the habit of checking them off …

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What everyone ought to know about meta tags

A good backlink originates from an authoritative site that covers your industry. If the site connected to your webpage includes relevant content and owns high domain authority (DA), a numerical value that represents a site's level of authority in the eyes of Google, your backlinks will be valuable for SEO …

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What's the story about sitemaps

This means it is even more competitive to get seen on search engines. In its simplest terms, it's to correctly word a website and set-up in a way that when a user uses a search engine like Google, and types in a query, topic or question, the website will appear …

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Why is Blog Commenting important?

A popular practice, and thought to be best for SEO, is to include your target keyword as close to the start of the page title as reasonably possible (so that it still makes sense). We won't promise you SEO is easy, because it isn't. SEO is not simple and it …

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You have to understand keyword intent

There are various aspects of technical mobile SEO that you should take into consideration to optimize your website for mobile search. Simply put; keyword-focused content is often guilty of being over-stuffed. The long tail variety specifies what the user is looking for and what their intention is. Once you

At …

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Actionable tips on text links and Pinterest

A sitemap is another place to add in more internal links. A sitemap is a central location with links to all your pages. Backlinks are the foundation of Google's algorithm for determining a site's page rank. If you're goal for a guest post is to receive a backlink in return …

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Adjust your appearance in search by utilising quality

I always advice "Stick to basics", focus on getting real visitors and giving them a good experience while browsing your Website/blog. Clearly, keywords are important. They always have been and they always will be. Search engines like Google want to know that a piece of content is obviously about …

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All you wanted to know about citations but were afraid to ask

That code listing contains two distinct fragments. Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make …

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Can SEO help improve my search engine placement?

Google reported an incredible hike of the key search term 'near me' in recent years, showing that customers are specifically looking for local sellers. When it comes to commercial search terms, winning the 'near me' battle could bring you a ton of relevant traffic. For business-to-business marketers, email works better …

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Create a search marketing strategy based on SEO campaigns

It sounds cliche, but nothing is more powerful than word of mouth. Regardless of which tool you use to generate or research keyword phrases, you'll need to size up your competition. It is natural to want to talk in your terminology and not that of your visitor. Companies who sell …

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Create a search marketing strategy based on nofollow links

Your marketing copy must establish a relationship that breaks through the boundary of the screen. It's an iconic brand, online and offline, that has a proven track record with consumers. There are increasing opportunities to use schema markups, depending on your niche. There are numerous schema opportunities for news, recipes …

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Create an Engaging Web Presence by the use of SERPs

Artificial intelligence can greatly help improve your SEO strategy by taking the huge amounts of data from your website and provide more in-depth insights into your pages' analytics. This, in turn, can be used to design a better user experience. For example, right now tweets are getting indexed. Many small …

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Create content about nofollow links

In the search marketing field, the pages the engines return to fulfill a query are referred to as search engine results pages (SERPs). When you find a page on your site that looks like it features short, hastily written content, search through the rest of your site for other terms …

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Expand your anchor text as necessary

For many businesses the goal is to get their business to position number 1 on Google, but did you know that there's a new top spot on Google called position zero. You've probably noticed these results but maybe not understood them properly. Position zero is all about using featured snippets …

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Go long-tail and forget page rank

The implementation phase can vary drastically in size and complexity depending on the project. The consumer should see the brand name frequently in as many locations as possible. Content is key for SEO so working alongside your content department to create great quality can help boost rankings and sales overall …

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How do you feel about domain authority now?

Did we forget to mention that the algorithm will affect search results in all languages globally? Adding your keyword phrase in this fashion is relatively natural and appears virtually unnoticed to those using your site. There are thousands of millions of pages on the web, all ready to present the …

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How we improved our Google algorithms in two days

As with any form of marketing, there are risky tactics that could potentially be lucrative, and then there are safer approaches. Using this strategy to create backlinks involves three steps: perform a backlink analysis on related websites, find the broken link, reach out to the webmaster, and inform him or …

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How we improved our authority sites in two days

Inbound links that come to your site are the second most important SEO factor (right after content) that has great impact on your website's rankings. From the first days of crafting a SEO strategy for your business, you should plan which link building strategies you'll invest in. Website owners used …

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Include your target keyword within your URL

Ignoring customer, or potential customer, comments on social media is even worse than ignoring their emails, simply because these posts are visible to anyone and everyone interested in your business. It increases the odds that a brand and the accompanying message will be stored in a consumer's long-term memory and …

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