Never underestimate the influence of comment spam

Content and outbound communications are crucial for engaging humans and their counterparts (i.e, robots, crawlers and spiders). IT professionals tie IDs and passwords to cookies on each customer's computer in order to customize pages and individual offers. What do you perceive as failure? The development of marketing programs to …

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Removing unnecessary plugins from Wordpress

Google insists that you must also work on the website's authority to drive higher levels of trust. Although many websites now use navigation starting at the top of the browser page, there are still a number of websites that still have a left-hand column that contains navigation links. An increase …

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Repurpose old blogs

Creating incredible content that people will want to share is still the best way to earn links. By highlighting your website, you help Google better understand your site's data. Data highlighter allows you to highlight parts of your website through Google Webmaster Tools, without having to make any code changes …

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Search engine health checks should look at sitemaps

You don't have to convince them they need your product or service; For larger websites, especially those within e-commerce leanings, there are huge SEO wins to be had with snippet optimization. Some mobile sites refuse access to anything but mobile phones, making it impossible for Googlebot to access the site …

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Start ranking for these terms

Remember, the very nature of the ever-shifting SEO landscape means that in six months time, many of these tactics may have become redundant. And don't expect instant results, boosting organic traffic is a gradual process, but lots of small changes go a long way, so implementing these quick SEO wins …

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Take the stress out of SEO

To improve the content, backlinks, and keyword optimization of your website, a good SEO strategy plan starts with keyword research. Advertising can strengthen brand equity. Keyword development is one of the most important optimization factors you will learn about and can make or break your website's ranking! A big part …

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Tell me more about keyword stuffing

A methodical approach offers the best opportunity to build an effective presence as marketers plan social media outreach programs. You can point these URLs to any Web page on your site, but they will appear in your statistics as the entry page. Continue monitoring the website migration evolution overtime, avoiding …

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The Broken Link-Building Method

Title tags, meta descriptions, and image alt text can all be optimized to drive more traffic. Competition for user attention is stiff. Google can't infer or "make sense of pictures, colours or music." So it needs help. Google needs help to recognise the things it cares about: inbound links that …

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The death of duplication

If you get these elements correct, you can move on to address additional optimization factors. Search engine optimization, or SEO, is a marketing process by which a website uses various techniques and methods to improve its visibility within a search engine's results. A page's speed is crucial, so don't forget …

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The hidden agenda behind content

Some respect it and some see it as folklore. To facilitate easy navigation, the homepage has links to each of the category pages. If you perform an SEO audit now and then, you make sure your website's up-to-date. It should be part of your frequent site maintenance cycle, I think …

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Think about meta tags from the start

Purchasing agents gravitate toward directories listing many suppliers, visit price comparison sites, and review sites that rate vendors' performance. A marketing analysis provides a comprehensive review of the marketing program. In Search Console, there's a report called Links to your site which can show you the domains linking to you …

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Think about splogs from the start

Instagram enthusiasts tend to be young, wealthy, and female. By convention, use underlined text only to represent links. Whether you're blogging to improve your business' rankings in the search engines, or because you want to share your personal life online, then you need to make sure that you're following the …

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This year will be the year of 301 redirects

Using different tags and elements on your page will help search engines understand which parts of the content are connected to each other, and which are separate. Writing good page titles is an essential skill for anyone doing SEO. The title tag is the first thing a user sees in …

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Types of site changes brought on by walled garden sites

Why do online businesses disavow links? Each search engine has its own ranking algorithm, placing different weights on website criteria like URL, external links, and more. Linguistics represents one major hurdle. Stock-photos are the worst.

Clarification about metrics

So if a consumer hears a message somewhere and then decides to …

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Unheard ways to achieve success with social media

It is worth noting that when it comes to link building, it is very difficult to find a site owner willing to give you a link freely. Usually you give something back in return. Providing a tutorial on how to use a product, especially a complex item, can be useful …

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Use organic outreach along with URLs to make a difference

Effective logos are media transferrable; they can be used in all media formats, from print ads to broadcast ads to the internet and social media. A current situational analysis involves examination of the firm's ongoing market situation. Effective website content is one of the most important aspects of a development …

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What can Twitter teach you about domain authority

In 2017 Google announced that the number of searchers on mobile phones surpassed that of desktop. This arrangement is useful if you want to enjoy the benefits of your provider's Internet network backbone while still being able to manage your box in any way you like. Seeing which sites are …

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Why I hate analysis

Fresh, relevant content offers a variety of benefits, both in terms of SEO and for business growth. At the very least, quarterly assessments are required. Create forms that retain form data if a user returns to the same form page. I do not think Google title and H1 tags need …

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Apply these secret techniques to assist with anchor text

And that's definitely something we don't want. Brand loyalty constitutes the ultimate objective of building powerful brands. Infographics are everywhere. Some good - some bad. But most creators don't stop to think how to make sure search engines can understand their infographic - or how people who can't see pictures can consume …

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Concentrate on actionable keywords

SQL Server runs only on Windows Server, whereas Oracle and DB2 can run on several platforms. Employer branding is a program in which companies showcase employees discussing what it is like to work for a particular company. There are enough studies done by leading SEO experts out there that suggest …

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Design + forums = Greatness

Some studies suggest that the impact of organic listings can be impressive. When search engine algorithms change, search engine rankings change. Cloaking refers to an attempt to boost search result rankings by serving different content to Googlebot than to regular users. This causes problems such as less relevant results (pages …

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Emphasizing fast results by using non reciprocal links

When Google returns its search results, it produce two types of results: organic results and paid results. Organic search results most closely match the user's search query based on relevance as deciphered by Google's search algorithm. Also known as natural search results, ranking well in organic results for relevant and …

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Establish your position regarding link research

Rest assured that real SEO has nothing to do with keyword stuffing, keyword density, hacks, tricks or cunning techniques. If you hear any of these terms from your SEO advisor, run away from them as quickly as you can. Advertising is a very important part of running any type of …

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Expand your SERPs as necessary

Links are still incredibly important, even in this day and age. Anyone is looking for high-value links from relevant sites in their industry. On most sites, third-person descriptions of product (it or they) are fine, but don't put off your visitors with pages written in third person. Backlinks are arguably …

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Follow a consistent cadence towards analysis

Typically, people visit Google to help them solve a problem or they're looking for a specific product. Traditional marketing / advertising is outbound, meaning you have to disrupt people's attention in order to communicate your message (i.e. The content on your blog or website is the digital salesperson in the …

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How I improved my offsite SEO in one day

The key aspect of Google's algorithm that all of their updates (past, present, and future) follow is that they want to provide the best content possible to searchers. As more dollars shift to online advertising, concerns have arisen about the impact of the ads. Just like they have for on-page …

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How to learn about indexed pages in a few hours

But if you're waiting for an SEO signal, there are two factors that can help nudge you in the right direction. Keyword stuffing is considered a prohibited SEO technique from Google's perspective. The intent of web users searching on their mobile devices will be different from the intent of those …

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How to reinvent plugins without looking like an amateur

Finding the search phrases that your website or blog should be optimized for is essential to any search engine optimization campaign. Adding a single search bar to the top of a website, one which shows up on every page throughout that website, is a good way to allow users to …

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How to reinvent rankings without looking like an amateur

This is particularly handy when other sites have copied our website pages and neglected to take out the Meta Author tag. Take a look at sites like the BBC and you 'll see that they have huge and highly diverse links profiles. They'll have links from massive sites but also …

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Huge Javascript files on site - what to do?

Mobile content should be short, useful, interesting, and easy to navigate. Once the search targets are properly identified, all other decisions will naturally flow from that. Segments must be clearly different, large enough to support a marketing campaign, and reachable through some type of media. An SEO factor is something …

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It's a win-win strategy with an emphasis on static pages

Google and its furry animals have done a good job at identifying thin content and penalizing sites that publish it. Whether you run your business online or not you probably already realize how important it is to advertise but if you are running your business online you should understand there …

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Keywords in the Page Copy

Where appropriate, you should add localization. This is extremely important to businesses who offer products and services to a specific geographic region. Getting high-quality links from outside websites is key - especially if you can find a way to get .edu links. Google sees inbound links coming from websites ending in …

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