How to reinvent rankings without looking like an amateur

This is particularly handy when other sites have copied our website pages and neglected to take out the Meta Author tag. Take a look at sites like the BBC and you 'll see that they have huge and highly diverse links profiles. They'll have links from massive sites but also …

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Huge Javascript files on site - what to do?

Mobile content should be short, useful, interesting, and easy to navigate. Once the search targets are properly identified, all other decisions will naturally flow from that. Segments must be clearly different, large enough to support a marketing campaign, and reachable through some type of media. An SEO factor is something …

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It's a win-win strategy with an emphasis on static pages

Google and its furry animals have done a good job at identifying thin content and penalizing sites that publish it. Whether you run your business online or not you probably already realize how important it is to advertise but if you are running your business online you should understand there …

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Keywords in the Page Copy

Where appropriate, you should add localization. This is extremely important to businesses who offer products and services to a specific geographic region. Getting high-quality links from outside websites is key - especially if you can find a way to get .edu links. Google sees inbound links coming from websites ending in …

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Let's follow keyword stuffing best practise

Search Engine Optimization requires the inclusion of popular (highly searched) or profitable (highly searched just before buying) words into headlines, copy, and other page elements. This ensures that any users - or search engines - trying to navigate won't get a 404 response code. According to Google, featured snippets get clicks. When …

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Linking to popular or recent posts

Mess up with duplicate content on a website, and it might look like a penalty as the end-result is the same - important pages that once ranked might not rank again - and new content might not get crawled as fast as a result. Create great content. Google's reputation depends on it …

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Make bounce rates a priority

If a person goes looking for a company or product by name, Google will steer them towards what they're looking for. In relation to building an authority website (websites that ranks in the top positions), On-page SEO is the ground and foundation on which you build your city. in these …

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Make sure you know exactly what you're doing with javascript

Content marketing can be very effective in increasing traffic, generating leads, enabling sales - and contributing to SEO. All your citations (an online reference to your business including your NAP) need to be consistent, so as you start building them (see below), make sure that firstly, your NAP is correct, and …

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Maybe long tail search will be a thing of the past

The secret is getting the person to think beyond the advertisement and picture the scene being simulated. Consumers, or end users, represent one primary target market for a firm's offerings. Umpteen tools purport to someday replace email (or make it more extreme) and they have come and gone. For years …

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Maybe site submissions will be a thing of the past

You need a clear strategy on your most profitable keywords. You also need to determine whether you need a strong focus on your local market or if you should be targeting keywords nationally. your business's industry is also maturing. Content grazing involves looking at two or more screens simultaneously to …

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Reasons that people rely on nofollow links

This can include a lengthy interview, often face-to-face, an in-depth questionnaire or sometimes both. If content can be reproduced without much effort, then it is most likely not valuable, and if it is not valuable then it is a waste of your readers' time. Most SEO consultants have said goodbye …

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Super-easy ways to learn everything about SEM

A list compiled of the most useful and relevant information about an individual topic. To be effective, an SEO strategy should match the message to the appeal and executional framework. Submission via Google Webmaster Tools is the most effective way to manage your crawl and to be crawled quickly. Onsite …

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Super-easy ways to learn everything about canonical URLs

In addition to understanding technical SEO, you must also understand the importance of off-page optimization and link building. The higher a website appears on search engine results pages, the more users will visit the site. However, sometimes it isn't so obvious to assess whether you have thin content unless you …

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Take the stress out of text links

Having a company blog can really help with your SEO efforts. It's something you can update regularly with relevant content, which Google will pick up on each time it crawls your site. But when you're writing your posts, it's important to make them as SEO-friendly as possible in order to …

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Technical issues affecting SEO have always existed

Web users, just like television viewers, are becoming immune to advertisements. How do you stand out in all of the clutter? Windows filenames are case-insensitive, whereas Linux filenames are case-sensitive. Less than 10% of the users in the most active internet countries have broadband. The faster your website loads, the …

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The broken link-building method aided by conversion rates

You can find valuable data using Google Search Console (formerly called Webmaster Tools). ?This free service from Google gives website owners a wealth of information about their own sites (especially with Google Analytics set up, too). Relevance met with analytics instrumentation is the winningest combination. An increase in visitor traffic …

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The clean URL mission

A good rule of thumb is; do NOT expect to rank high in Google with content found on other, more trusted sites, and don't expect to rank at all if all you are using is automatically generated pages with no 'value add'. After putting these changes in place, we recommend …

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The person with the best content will win

CSS files should be free from syntax errors. Finding online growth means unearthing low-cost ways to grow by exploiting an opening somewhere. If you imagine that building an optimized site is like cooking a meal, then keywords are the essential ingredients. Panda has ensured that publishing poor quality content to …

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The philosophy of blogs

Include the right rich snippets, don't add schema.org markup just to inform Google about all the other stuff you do. 99% of people don't need any fancy tools or tactics. They just need to write the best content online for the topic they want to go after. These days …

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The truth about link research

Unless the majority of the company's advertising budget can be used to pay for media purchases, it may be wise either to perform the work in-house or to develop contracts with smaller specialty firms to prepare various aspects of an advertising campaign. The completion rate for online video ads is …

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Unheard ways to achieve success with content

Effective marketing teams monitor and respond carefully to these issues. One of the main topics for every small business is search engine optimisation as this helps the firm to rank first on the search pages. If you go down the route of creating individual product pages for the same product …

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Unlocking the mystery of non reciprocal links

While you should not hide your heading tag in an image, you should still give search engines more opportunities to link to your website by adding keywords in the image alt text and file name. Can your title tag be improved to be more user-friendly? Evergreen content must hold its …

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Update your link building on a regular basis

Follow links are links that Google bots and humans can follow. The bot reaches the links and then continues onto the next page, bringing some value from the source site. Often it's hard for businesses to know who to trust with their SEO and we sadly do see websites that …

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Use organic outreach along with SEO to make a difference

The robots exclusion standard or robots.txt, is a standard used by websites to communicate with web crawlers and robots. It specifies which areas of the website should not be processed. Not all robots cooperate with robots.txt; namely: email harvesters, spambots, malware, and robots which scan for security vulnerabilities …

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Useful tips from experts in non reciprocal links

A slow-loading website not only tests the patience of your visitors, but also risks a high bounce rate because of a significantly worse user experience. Creating descriptive categories and filenames for the documents on your website can not only help you keep your site better organized, but it could also …

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Which SEO tactics pay the greatest dividends?

If Flash is still important, provide a link to your Flash script from your homepage. Search Engine Optimization (SEO) is another important strategy that helps grow your website traffic. The number of backlinks you have on your website plays a crucial role when it comes to ranking your blog on …

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Why I hate javascript

Even fewer individuals focus on quality without any price considerations. The most important step - now you have your keywords, be sure that you know how to implement them in your content. An effective link building strategy that simply makes a lot of sense is fixing broken links on your site …

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A focus on Google algorithms to benefit search engine placement

In return, search engines reward helpful websites with better search rankings. It is too hard to read and might complicate printing. The implementation phase can vary drastically in size and complexity depending on the project. PageRank is a link analysis algorithm that assigns a numerical weighting to each element of …

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Add a Pin-It Button to Your Site

You can also check Google Webmaster Tool to see if there are any reported duplicate title tags issues. What are your general and specific expectations? If you're struggling to rank #1 for your brand name among other websites with a similar or the same name, a rebrand to a more …

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Are search volumes affected by javascript

You can slide in some first person (our or we, especially in sentences like For example, a hack practice could be paying money for cheap traffic and then claiming it's organic or from another less dubious traffic source. This may lead to common preferences for music, foods, and other products …

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Bucket brigades based on landing pages

Google Analytics will be able to tell you where those converting visitors came from. And specifically, you'll be able to see if someone who used your search term eventually ended up buying your product. In essence and as we earlier stated, Off-page SEO is anything you do, and in extension …

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Can offsite SEO help improve my search engine placement?

If you're using top navigation, simply let Google complete its crawl. The world of search marketing (SEM) has evolved a lot in the years since its outset. We all started out as novices at one point; if you encounter one, be encouraging! Social media and the internet provide consumers with …

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