Search Engine Optimization requires the inclusion of popular (highly searched) or profitable (highly searched just before buying) words into headlines, copy, and other page elements. This ensures that any users - or search engines - trying to navigate won't get a 404 response code. According to Google, featured snippets get clicks. When …

Mess up with duplicate content on a website, and it might look like a penalty as the end-result is the same - important pages that once ranked might not rank again - and new content might not get crawled as fast as a result. Create great content. Google's reputation depends on it …

If a person goes looking for a company or product by name, Google will steer them towards what they're looking for. In relation to building an authority website (websites that ranks in the top positions), On-page SEO is the ground and foundation on which you build your city. in these …

Content marketing can be very effective in increasing traffic, generating leads, enabling sales - and contributing to SEO. All your citations (an online reference to your business including your NAP) need to be consistent, so as you start building them (see below), make sure that firstly, your NAP is correct, and …

We recommend page descriptions are between 100 and 320 characters. You can do this, too! The ensuing loss of professional credibility is not worth it. Use simple and obvious terms that are easy to understand. Use descriptive captions and avoid generic captions such as 'Products' or 'Services'. You can and …

The secret is getting the person to think beyond the advertisement and picture the scene being simulated. Consumers, or end users, represent one primary target market for a firm's offerings. Umpteen tools purport to someday replace email (or make it more extreme) and they have come and gone. For years …

You need a clear strategy on your most profitable keywords. You also need to determine whether you need a strong focus on your local market or if you should be targeting keywords nationally. your business's industry is also maturing. Content grazing involves looking at two or more screens simultaneously to …

This can include a lengthy interview, often face-to-face, an in-depth questionnaire or sometimes both. If content can be reproduced without much effort, then it is most likely not valuable, and if it is not valuable then it is a waste of your readers' time. Most SEO consultants have said goodbye …

A list compiled of the most useful and relevant information about an individual topic. To be effective, an SEO strategy should match the message to the appeal and executional framework. Submission via Google Webmaster Tools is the most effective way to manage your crawl and to be crawled quickly. Onsite …

In addition to understanding technical SEO, you must also understand the importance of off-page optimization and link building. The higher a website appears on search engine results pages, the more users will visit the site. However, sometimes it isn't so obvious to assess whether you have thin content unless you …

Having a company blog can really help with your SEO efforts. It's something you can update regularly with relevant content, which Google will pick up on each time it crawls your site. But when you're writing your posts, it's important to make them as SEO-friendly as possible in order to …

Web users, just like television viewers, are becoming immune to advertisements. How do you stand out in all of the clutter? Windows filenames are case-insensitive, whereas Linux filenames are case-sensitive. Less than 10% of the users in the most active internet countries have broadband. The faster your website loads, the …

You can find valuable data using Google Search Console (formerly called Webmaster Tools). ?This free service from Google gives website owners a wealth of information about their own sites (especially with Google Analytics set up, too). Relevance met with analytics instrumentation is the winningest combination. An increase in visitor traffic …

A good rule of thumb is; do NOT expect to rank high in Google with content found on other, more trusted sites, and don't expect to rank at all if all you are using is automatically generated pages with no 'value add'. After putting these changes in place, we recommend …

CSS files should be free from syntax errors. Finding online growth means unearthing low-cost ways to grow by exploiting an opening somewhere. If you imagine that building an optimized site is like cooking a meal, then keywords are the essential ingredients. Panda has ensured that publishing poor quality content to …

Include the right rich snippets, don't add schema.org markup just to inform Google about all the other stuff you do. 99% of people don't need any fancy tools or tactics. They just need to write the best content online for the topic they want to go after. These days …

Unless the majority of the company's advertising budget can be used to pay for media purchases, it may be wise either to perform the work in-house or to develop contracts with smaller specialty firms to prepare various aspects of an advertising campaign. The completion rate for online video ads is …

One of the best ways to captivate and ensure visitors come to your new site is to make sure it's fully loaded with engaging content right out of the box. There are two main philosophical buckets of practices for SEO: black hat and white hat. Is all Flash bad? If …

In other words, you might not make a profit on your customers unless they spend more than the average or you retain them for more than a year. A web search crawler normally first looks at the title tag of a webpage when examining options. Rather than simply searching for …

Effective marketing teams monitor and respond carefully to these issues. One of the main topics for every small business is search engine optimisation as this helps the firm to rank first on the search pages. If you go down the route of creating individual product pages for the same product …

While you should not hide your heading tag in an image, you should still give search engines more opportunities to link to your website by adding keywords in the image alt text and file name. Can your title tag be improved to be more user-friendly? Evergreen content must hold its …

Follow links are links that Google bots and humans can follow. The bot reaches the links and then continues onto the next page, bringing some value from the source site. Often it's hard for businesses to know who to trust with their SEO and we sadly do see websites that …

The robots exclusion standard or robots.txt, is a standard used by websites to communicate with web crawlers and robots. It specifies which areas of the website should not be processed. Not all robots cooperate with robots.txt; namely: email harvesters, spambots, malware, and robots which scan for security vulnerabilities …

A slow-loading website not only tests the patience of your visitors, but also risks a high bounce rate because of a significantly worse user experience. Creating descriptive categories and filenames for the documents on your website can not only help you keep your site better organized, but it could also …

If Flash is still important, provide a link to your Flash script from your homepage. Search Engine Optimization (SEO) is another important strategy that helps grow your website traffic. The number of backlinks you have on your website plays a crucial role when it comes to ranking your blog on …

Even fewer individuals focus on quality without any price considerations. The most important step - now you have your keywords, be sure that you know how to implement them in your content. An effective link building strategy that simply makes a lot of sense is fixing broken links on your site …

Doing things to competitors like using advanced knowledge of current search engine penalties from algorithm changes to sink them is an aggressive move by meanie-hat SEOs. SEO practitioners, before deploying any given tactic, will ask first, "Will this increase my rank in the SERPs?" And if the answer appears to …

In return, search engines reward helpful websites with better search rankings. It is too hard to read and might complicate printing. The implementation phase can vary drastically in size and complexity depending on the project. PageRank is a link analysis algorithm that assigns a numerical weighting to each element of …

You can also check Google Webmaster Tool to see if there are any reported duplicate title tags issues. What are your general and specific expectations? If you're struggling to rank #1 for your brand name among other websites with a similar or the same name, a rebrand to a more …

You can slide in some first person (our or we, especially in sentences like For example, a hack practice could be paying money for cheap traffic and then claiming it's organic or from another less dubious traffic source. This may lead to common preferences for music, foods, and other products …

The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. The right content can attract …

Google Analytics will be able to tell you where those converting visitors came from. And specifically, you'll be able to see if someone who used your search term eventually ended up buying your product. In essence and as we earlier stated, Off-page SEO is anything you do, and in extension …

If you're using top navigation, simply let Google complete its crawl. The world of search marketing (SEM) has evolved a lot in the years since its outset. We all started out as novices at one point; if you encounter one, be encouraging! Social media and the internet provide consumers with …

At best they will put you on top for a month and at worse they can cause irreversible damage to your domain and company. While most of the links to your site will be gained gradually, as people discover your content through search or other ways and link to it …

Is there ample feedback? In particular, words joined with underscores may be viewed as a single word during searches which is rarely what you want. So, 3 to 5 years ago you could get a job, an entry level position in the SEO industry and it wasn't difficult. Page copy …

Search engines are the key to making your site more than a fading mirage in the desert. A very common mistake many SEO's make is to leave footprints when building backlinks. All your links should look natural, even those that you are building for SEO. The internet and email provide …

When Google first started, for example, it broke user queries into keywords, and searched for those keywords in exactly the same format as the user typed them in. By continuing to create quality content that provides immense value to the searcher and satisfies their original search (whether that's answering a …

Google Search Console, Google Analytics, Page Speed Insights, etc. It can take time, but fixing problems at the root level will allow your online reputation to repair much faster. Put a meaningful and descriptive caption under the photos or pictures you use, because people read those. This improves indexing and …

Over the past couple of years, SEO has significantly changed as search engines get smarter. There is a huge difference between what SEO was five or two years ago and what it is today. The best part of on-page optimization is that it 's fully in your control. When you …

Monitor the keywords, the site's stats, the levels of engagement on each topic and find what users really expect from your page. Chunky blocks of text just bore and intimidate readers - not what you want. For best results, it is best to keep paragraphs short (2-4 sentences). To add a …