A good rule of thumb is; do NOT expect to rank high in Google with content found on other, more trusted sites, and don't expect to rank at all if all you are using is automatically generated pages with no 'value add'. After putting these changes in place, we recommend …

CSS files should be free from syntax errors. Finding online growth means unearthing low-cost ways to grow by exploiting an opening somewhere. If you imagine that building an optimized site is like cooking a meal, then keywords are the essential ingredients. Panda has ensured that publishing poor quality content to …

Include the right rich snippets, don't add schema.org markup just to inform Google about all the other stuff you do. 99% of people don't need any fancy tools or tactics. They just need to write the best content online for the topic they want to go after. These days …

Unless the majority of the company's advertising budget can be used to pay for media purchases, it may be wise either to perform the work in-house or to develop contracts with smaller specialty firms to prepare various aspects of an advertising campaign. The completion rate for online video ads is …

One of the best ways to captivate and ensure visitors come to your new site is to make sure it's fully loaded with engaging content right out of the box. There are two main philosophical buckets of practices for SEO: black hat and white hat. Is all Flash bad? If …

In other words, you might not make a profit on your customers unless they spend more than the average or you retain them for more than a year. A web search crawler normally first looks at the title tag of a webpage when examining options. Rather than simply searching for …

Effective marketing teams monitor and respond carefully to these issues. One of the main topics for every small business is search engine optimisation as this helps the firm to rank first on the search pages. If you go down the route of creating individual product pages for the same product …

While you should not hide your heading tag in an image, you should still give search engines more opportunities to link to your website by adding keywords in the image alt text and file name. Can your title tag be improved to be more user-friendly? Evergreen content must hold its …

Follow links are links that Google bots and humans can follow. The bot reaches the links and then continues onto the next page, bringing some value from the source site. Often it's hard for businesses to know who to trust with their SEO and we sadly do see websites that …

The robots exclusion standard or robots.txt, is a standard used by websites to communicate with web crawlers and robots. It specifies which areas of the website should not be processed. Not all robots cooperate with robots.txt; namely: email harvesters, spambots, malware, and robots which scan for security vulnerabilities …

A slow-loading website not only tests the patience of your visitors, but also risks a high bounce rate because of a significantly worse user experience. Creating descriptive categories and filenames for the documents on your website can not only help you keep your site better organized, but it could also …

If Flash is still important, provide a link to your Flash script from your homepage. Search Engine Optimization (SEO) is another important strategy that helps grow your website traffic. The number of backlinks you have on your website plays a crucial role when it comes to ranking your blog on …

Even fewer individuals focus on quality without any price considerations. The most important step - now you have your keywords, be sure that you know how to implement them in your content. An effective link building strategy that simply makes a lot of sense is fixing broken links on your site …

Doing things to competitors like using advanced knowledge of current search engine penalties from algorithm changes to sink them is an aggressive move by meanie-hat SEOs. SEO practitioners, before deploying any given tactic, will ask first, "Will this increase my rank in the SERPs?" And if the answer appears to …

In return, search engines reward helpful websites with better search rankings. It is too hard to read and might complicate printing. The implementation phase can vary drastically in size and complexity depending on the project. PageRank is a link analysis algorithm that assigns a numerical weighting to each element of …

You can also check Google Webmaster Tool to see if there are any reported duplicate title tags issues. What are your general and specific expectations? If you're struggling to rank #1 for your brand name among other websites with a similar or the same name, a rebrand to a more …

You can slide in some first person (our or we, especially in sentences like For example, a hack practice could be paying money for cheap traffic and then claiming it's organic or from another less dubious traffic source. This may lead to common preferences for music, foods, and other products …

The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. The right content can attract …

Google Analytics will be able to tell you where those converting visitors came from. And specifically, you'll be able to see if someone who used your search term eventually ended up buying your product. In essence and as we earlier stated, Off-page SEO is anything you do, and in extension …

If you're using top navigation, simply let Google complete its crawl. The world of search marketing (SEM) has evolved a lot in the years since its outset. We all started out as novices at one point; if you encounter one, be encouraging! Social media and the internet provide consumers with …

At best they will put you on top for a month and at worse they can cause irreversible damage to your domain and company. While most of the links to your site will be gained gradually, as people discover your content through search or other ways and link to it …

Is there ample feedback? In particular, words joined with underscores may be viewed as a single word during searches which is rarely what you want. So, 3 to 5 years ago you could get a job, an entry level position in the SEO industry and it wasn't difficult. Page copy …

Search engines are the key to making your site more than a fading mirage in the desert. A very common mistake many SEO's make is to leave footprints when building backlinks. All your links should look natural, even those that you are building for SEO. The internet and email provide …

When Google first started, for example, it broke user queries into keywords, and searched for those keywords in exactly the same format as the user typed them in. By continuing to create quality content that provides immense value to the searcher and satisfies their original search (whether that's answering a …

Google Search Console, Google Analytics, Page Speed Insights, etc. It can take time, but fixing problems at the root level will allow your online reputation to repair much faster. Put a meaningful and descriptive caption under the photos or pictures you use, because people read those. This improves indexing and …

Over the past couple of years, SEO has significantly changed as search engines get smarter. There is a huge difference between what SEO was five or two years ago and what it is today. The best part of on-page optimization is that it 's fully in your control. When you …

Monitor the keywords, the site's stats, the levels of engagement on each topic and find what users really expect from your page. Chunky blocks of text just bore and intimidate readers - not what you want. For best results, it is best to keep paragraphs short (2-4 sentences). To add a …

Unfortunately, you'll also find a pestilence of self-appointed SEO gurus spouting off specific minimum word counts your content has to meet to avoid the dreaded thin content penalty: 200 words, 250 words, 300 words, 500 words. They can be used to create content for sharing on social media sites like …

In part because search has become such a core way in which we navigate the Web, the home page of a site may not be the entry point for a visitor. Any page can be the entry page, which makes it increasingly difficult for marketers to craft messages that welcome …

If you are competing with Amazon, and think that you are going to steal a link by telling someone that you built a better online store, you are delusional. Online alternatives come in the form of paid ads, while offline alternatives are used in the traditional marketing sense. I would …

In this chapter we're setting the stage for how to get creatively motivated to increase traffic and learn how to kite trends. Now, you don't want to go crazy, but a few smart internal links with appropriate anchor text can get you very far. Another tip: Never link back to …

Content marketing can be used to provide useful information and product-use solutions to customers. Bookmarking is the lesser known form of consuming information, and a supportive friend to SEOs; it's also known as content aggregation. You should also focus on building internal links, as it can increase traffic on different …

All of this (seemingly) random information we are collecting gives us a broad basis for knowing what's happening across a variety of industries. The XML Sitemaps come in handy here if you've split them up per website section. A strategy on Facebook might not work so well on Twitter. A …

Key insights regarding how, when, and why products are used emerge from e An organic search is the process of using loose search terms to get precise search results. Consumer relationships with brands have transformed. The best way to build links is to not build links. I've worked for companies …

By outreaching your content to bloggers and industry influencers, you are increasing the chances of getting links back to your site as well as traffic to your content. cause a few issues. SEO heresy though it may sound, shoving ALT text on every image, even if no actual information is …

The navigation of a website is important in helping visitors quickly find the content they want. It can also help search engines understand what content the webmaster thinks is important. Search engine optimization (SEO) is a term that gets thrown around a lot. It is no longer a hip, mysterious …

This is all down to how a search engine filters duplicate content found on other sites - and the experience Google aims to deliver for it's users - and it's competitors. Search engines, such as Google and Bing, reward websites that help them effectively answer search queries, like "how do I improve …

To help a webpage rank for a specific keyword, focus on "optimizing" for the keyword instead of "stuffing" in the keyword. Use the target term in all the right places. And, as Google's quality guidelines explain, "Focus on creating useful, information-rich content that uses keywords appropriately and in context." One …

At best they will put you on top for a month and at worse they can cause irreversible damage to your domain and company. However, going down the path of skipping on-page optimization is a difficult one and no longer an option when trying to achieve top rankings. Search Engines …

You can get up to six sitelinks for your SERP listing, plus a searchbox if you can wrangle one. On desktop, this means that four or five times as much SERP space is given over to your listing, while on mobile, a sitelinked listing can take up the entire screen …