Update your link building on a regular basis

Follow links are links that Google bots and humans can follow. The bot reaches the links and then continues onto the next page, bringing some value from the source site. Often it's hard for businesses to know who to trust with their SEO and we sadly do see websites that …

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Use organic outreach along with SEO to make a difference

The robots exclusion standard or robots.txt, is a standard used by websites to communicate with web crawlers and robots. It specifies which areas of the website should not be processed. Not all robots cooperate with robots.txt; namely: email harvesters, spambots, malware, and robots which scan for security vulnerabilities …

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Useful tips from experts in non reciprocal links

A slow-loading website not only tests the patience of your visitors, but also risks a high bounce rate because of a significantly worse user experience. Creating descriptive categories and filenames for the documents on your website can not only help you keep your site better organized, but it could also …

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Which SEO tactics pay the greatest dividends?

If Flash is still important, provide a link to your Flash script from your homepage. Search Engine Optimization (SEO) is another important strategy that helps grow your website traffic. The number of backlinks you have on your website plays a crucial role when it comes to ranking your blog on …

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Why I hate javascript

Even fewer individuals focus on quality without any price considerations. The most important step - now you have your keywords, be sure that you know how to implement them in your content. An effective link building strategy that simply makes a lot of sense is fixing broken links on your site …

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A focus on Google algorithms to benefit search engine placement

In return, search engines reward helpful websites with better search rankings. It is too hard to read and might complicate printing. The implementation phase can vary drastically in size and complexity depending on the project. PageRank is a link analysis algorithm that assigns a numerical weighting to each element of …

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Add a Pin-It Button to Your Site

You can also check Google Webmaster Tool to see if there are any reported duplicate title tags issues. What are your general and specific expectations? If you're struggling to rank #1 for your brand name among other websites with a similar or the same name, a rebrand to a more …

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Are search volumes affected by javascript

You can slide in some first person (our or we, especially in sentences like For example, a hack practice could be paying money for cheap traffic and then claiming it's organic or from another less dubious traffic source. This may lead to common preferences for music, foods, and other products …

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Bucket brigades based on landing pages

Google Analytics will be able to tell you where those converting visitors came from. And specifically, you'll be able to see if someone who used your search term eventually ended up buying your product. In essence and as we earlier stated, Off-page SEO is anything you do, and in extension …

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Can offsite SEO help improve my search engine placement?

If you're using top navigation, simply let Google complete its crawl. The world of search marketing (SEM) has evolved a lot in the years since its outset. We all started out as novices at one point; if you encounter one, be encouraging! Social media and the internet provide consumers with …

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Focus on ROI Instead of bounce rates

Is there ample feedback? In particular, words joined with underscores may be viewed as a single word during searches which is rarely what you want. So, 3 to 5 years ago you could get a job, an entry level position in the SEO industry and it wasn't difficult. Page copy …

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Follow a consistent cadence towards dynamic pages

Search engines are the key to making your site more than a fading mirage in the desert. A very common mistake many SEO's make is to leave footprints when building backlinks. All your links should look natural, even those that you are building for SEO. The internet and email provide …

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Great ideas about link research to share with your colleagues

When Google first started, for example, it broke user queries into keywords, and searched for those keywords in exactly the same format as the user typed them in. By continuing to create quality content that provides immense value to the searcher and satisfies their original search (whether that's answering a …

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Here's what industry insiders think about reporting

Google Search Console, Google Analytics, Page Speed Insights, etc. It can take time, but fixing problems at the root level will allow your online reputation to repair much faster. Put a meaningful and descriptive caption under the photos or pictures you use, because people read those. This improves indexing and …

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How to diagnose authority sites related issues

Over the past couple of years, SEO has significantly changed as search engines get smarter. There is a huge difference between what SEO was five or two years ago and what it is today. The best part of on-page optimization is that it 's fully in your control. When you …

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How to really understand indexed pages

Monitor the keywords, the site's stats, the levels of engagement on each topic and find what users really expect from your page. Chunky blocks of text just bore and intimidate readers - not what you want. For best results, it is best to keep paragraphs short (2-4 sentences). To add a …

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How we improved our reporting in two days

Unfortunately, you'll also find a pestilence of self-appointed SEO gurus spouting off specific minimum word counts your content has to meet to avoid the dreaded thin content penalty: 200 words, 250 words, 300 words, 500 words. They can be used to create content for sharing on social media sites like …

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Keep an eye on algorithm changes

In part because search has become such a core way in which we navigate the Web, the home page of a site may not be the entry point for a visitor. Any page can be the entry page, which makes it increasingly difficult for marketers to craft messages that welcome …

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Let's talk about user generated content

In this chapter we're setting the stage for how to get creatively motivated to increase traffic and learn how to kite trends. Now, you don't want to go crazy, but a few smart internal links with appropriate anchor text can get you very far. Another tip: Never link back to …

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Lets look at our approach to webmaster tools

Content marketing can be used to provide useful information and product-use solutions to customers. Bookmarking is the lesser known form of consuming information, and a supportive friend to SEOs; it's also known as content aggregation. You should also focus on building internal links, as it can increase traffic on different …

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Make link bait the focal point of your marketing efforts

All of this (seemingly) random information we are collecting gives us a broad basis for knowing what's happening across a variety of industries. The XML Sitemaps come in handy here if you've split them up per website section. A strategy on Facebook might not work so well on Twitter. A …

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Maybe user generated content will be a thing of the past

By outreaching your content to bloggers and industry influencers, you are increasing the chances of getting links back to your site as well as traffic to your content. cause a few issues. SEO heresy though it may sound, shoving ALT text on every image, even if no actual information is …

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Meaty meta descriptions may affect your trust rank tactics

The navigation of a website is important in helping visitors quickly find the content they want. It can also help search engines understand what content the webmaster thinks is important. Search engine optimization (SEO) is a term that gets thrown around a lot. It is no longer a hip, mysterious …

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Read this controversial article and find out more about javascript

To help a webpage rank for a specific keyword, focus on "optimizing" for the keyword instead of "stuffing" in the keyword. Use the target term in all the right places. And, as Google's quality guidelines explain, "Focus on creating useful, information-rich content that uses keywords appropriately and in context." One …

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Reasons why marketers love site submissions

At best they will put you on top for a month and at worse they can cause irreversible damage to your domain and company. However, going down the path of skipping on-page optimization is a difficult one and no longer an option when trying to achieve top rankings. Search Engines …

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Review your website's design

You can get up to six sitelinks for your SERP listing, plus a searchbox if you can wrangle one. On desktop, this means that four or five times as much SERP space is given over to your listing, while on mobile, a sitelinked listing can take up the entire screen …

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Start simple, but don't forget googlebot crawlers

Can you go learn the basics of SEO? Like many of the other parts of the page targeted for optimization, filenames and alt text (for ASCII languages) are best when they're short, but descriptive. Once the search engines algorithms had been repeatedly refined and once important metrics such as keyword …

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Take care when dealing with keyword research

Firms with well-developed brand images enjoy more loyal customers, which leads them to purchase products more frequently. I think that another thing that I would share is that many people don't understand that SEO is really an integration of many things and bringing that integration together can be difficult. Some …

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The mysterious world of anchor text

Buzz marketing, or word-of-mouth marketing, emphasizes consumers passing along product information. If you do your SEO due diligence, rankings and popularity will come in time-provided you have relevant content. Many businesses don't consider the fact that more 70% of a website's traffic does not arrive via the homepage. Instead, search …

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The reason everyone loves gateway sites

You need to get all sorts of links - not just comments, or profiles, or blog posts. A typical site will get links from all over the place and with all different anchors. You need to follow that strategy too (especially true after the Penguin and Panda updates). Instagram does not …

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The steps needed for putting analytics into action

All the pieces have to work together in concert. These keywords are designed to users in a specific geographical area. The real goal of SEO is to create authority; and the faster you accomplish domain or page level authority for any website, the faster keyword conquests are realized and achieved …

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Things your competitors know about SEO

If you are talking about the types of goats on your farm, don't make the description or title about llamas! Search engine optimization should be a part of a website for its lifetime, continuously improving its ability to make a brand (and its content) be more visible and to create …

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