Focus on ROI Instead of bounce rates

Is there ample feedback? In particular, words joined with underscores may be viewed as a single word during searches which is rarely what you want. So, 3 to 5 years ago you could get a job, an entry level position in the SEO industry and it wasn't difficult. Page copy …

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Follow a consistent cadence towards dynamic pages

Search engines are the key to making your site more than a fading mirage in the desert. A very common mistake many SEO's make is to leave footprints when building backlinks. All your links should look natural, even those that you are building for SEO. The internet and email provide …

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Great ideas about link research to share with your colleagues

When Google first started, for example, it broke user queries into keywords, and searched for those keywords in exactly the same format as the user typed them in. By continuing to create quality content that provides immense value to the searcher and satisfies their original search (whether that's answering a …

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Here's what industry insiders think about reporting

Google Search Console, Google Analytics, Page Speed Insights, etc. It can take time, but fixing problems at the root level will allow your online reputation to repair much faster. Put a meaningful and descriptive caption under the photos or pictures you use, because people read those. This improves indexing and …

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How to diagnose authority sites related issues

Over the past couple of years, SEO has significantly changed as search engines get smarter. There is a huge difference between what SEO was five or two years ago and what it is today. The best part of on-page optimization is that it 's fully in your control. When you …

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How to really understand indexed pages

Monitor the keywords, the site's stats, the levels of engagement on each topic and find what users really expect from your page. Chunky blocks of text just bore and intimidate readers - not what you want. For best results, it is best to keep paragraphs short (2-4 sentences). To add a …

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How we improved our reporting in two days

Unfortunately, you'll also find a pestilence of self-appointed SEO gurus spouting off specific minimum word counts your content has to meet to avoid the dreaded thin content penalty: 200 words, 250 words, 300 words, 500 words. They can be used to create content for sharing on social media sites like …

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Keep an eye on algorithm changes

In part because search has become such a core way in which we navigate the Web, the home page of a site may not be the entry point for a visitor. Any page can be the entry page, which makes it increasingly difficult for marketers to craft messages that welcome …

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Let's talk about user generated content

In this chapter we're setting the stage for how to get creatively motivated to increase traffic and learn how to kite trends. Now, you don't want to go crazy, but a few smart internal links with appropriate anchor text can get you very far. Another tip: Never link back to …

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Lets look at our approach to webmaster tools

Content marketing can be used to provide useful information and product-use solutions to customers. Bookmarking is the lesser known form of consuming information, and a supportive friend to SEOs; it's also known as content aggregation. You should also focus on building internal links, as it can increase traffic on different …

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Make link bait the focal point of your marketing efforts

All of this (seemingly) random information we are collecting gives us a broad basis for knowing what's happening across a variety of industries. The XML Sitemaps come in handy here if you've split them up per website section. A strategy on Facebook might not work so well on Twitter. A …

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Maybe user generated content will be a thing of the past

By outreaching your content to bloggers and industry influencers, you are increasing the chances of getting links back to your site as well as traffic to your content. cause a few issues. SEO heresy though it may sound, shoving ALT text on every image, even if no actual information is …

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Meaty meta descriptions may affect your trust rank tactics

The navigation of a website is important in helping visitors quickly find the content they want. It can also help search engines understand what content the webmaster thinks is important. Search engine optimization (SEO) is a term that gets thrown around a lot. It is no longer a hip, mysterious …

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Read this controversial article and find out more about javascript

To help a webpage rank for a specific keyword, focus on "optimizing" for the keyword instead of "stuffing" in the keyword. Use the target term in all the right places. And, as Google's quality guidelines explain, "Focus on creating useful, information-rich content that uses keywords appropriately and in context." One …

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Reasons why marketers love site submissions

At best they will put you on top for a month and at worse they can cause irreversible damage to your domain and company. However, going down the path of skipping on-page optimization is a difficult one and no longer an option when trying to achieve top rankings. Search Engines …

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Review your website's design

You can get up to six sitelinks for your SERP listing, plus a searchbox if you can wrangle one. On desktop, this means that four or five times as much SERP space is given over to your listing, while on mobile, a sitelinked listing can take up the entire screen …

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Start simple, but don't forget googlebot crawlers

Can you go learn the basics of SEO? Like many of the other parts of the page targeted for optimization, filenames and alt text (for ASCII languages) are best when they're short, but descriptive. Once the search engines algorithms had been repeatedly refined and once important metrics such as keyword …

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Take care when dealing with keyword research

Firms with well-developed brand images enjoy more loyal customers, which leads them to purchase products more frequently. I think that another thing that I would share is that many people don't understand that SEO is really an integration of many things and bringing that integration together can be difficult. Some …

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The mysterious world of anchor text

Buzz marketing, or word-of-mouth marketing, emphasizes consumers passing along product information. If you do your SEO due diligence, rankings and popularity will come in time-provided you have relevant content. Many businesses don't consider the fact that more 70% of a website's traffic does not arrive via the homepage. Instead, search …

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The reason everyone loves gateway sites

You need to get all sorts of links - not just comments, or profiles, or blog posts. A typical site will get links from all over the place and with all different anchors. You need to follow that strategy too (especially true after the Penguin and Panda updates). Instagram does not …

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The steps needed for putting analytics into action

All the pieces have to work together in concert. These keywords are designed to users in a specific geographical area. The real goal of SEO is to create authority; and the faster you accomplish domain or page level authority for any website, the faster keyword conquests are realized and achieved …

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Things your competitors know about SEO

If you are talking about the types of goats on your farm, don't make the description or title about llamas! Search engine optimization should be a part of a website for its lifetime, continuously improving its ability to make a brand (and its content) be more visible and to create …

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Useful tips from experts in organic links

Right now, social media share and likes are the activity which is most rewarded by Google and other search engines. especially for subjects that are currently relevant. Develop SEO-enabled content from creation that is ready to deliver across all devices. Sites built around user interaction and sharing have made it …

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What can Instagram teach you about quality

Sometimes, the search engines cannot understand the page content. Google bot explores the website by tracking links from one page to another (within your website), so it's necessary for your pages to be crawlable (quick check at Search Console). You can assign permissions to specific individuals within your organization to …

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What's the story about Google algorithms

Much criticism has been levelled at the reliance on the inclusion of keywords, but ideally you should be using keywords anyway to make your content easier to read and to prevent waffling. That's the hurdle every business owner faces after creating a website. No search engine will ever release details …

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Make a good use of search engine spiders

If you don't know who your competition is, search for some of your most important keyword targets - sites that consistently rank well are the ones to take a look at. Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for a much …

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Short Story: The truth about SEO

t will take anywhere from 1 month to 3 months to start seeing some shift, and likely 6-8 months to start seeing significant ROI from Search Engine Optimization work. That being said, if you don't start seeing some shift in traffic (either month over month or year over year for …

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