When Google first started, for example, it broke user queries into keywords, and searched for those keywords in exactly the same format as the user typed them in. By continuing to create quality content that provides immense value to the searcher and satisfies their original search (whether that's answering a …

Google Search Console, Google Analytics, Page Speed Insights, etc. It can take time, but fixing problems at the root level will allow your online reputation to repair much faster. Put a meaningful and descriptive caption under the photos or pictures you use, because people read those. This improves indexing and …

Over the past couple of years, SEO has significantly changed as search engines get smarter. There is a huge difference between what SEO was five or two years ago and what it is today. The best part of on-page optimization is that it 's fully in your control. When you …

Monitor the keywords, the site's stats, the levels of engagement on each topic and find what users really expect from your page. Chunky blocks of text just bore and intimidate readers - not what you want. For best results, it is best to keep paragraphs short (2-4 sentences). To add a …

Unfortunately, you'll also find a pestilence of self-appointed SEO gurus spouting off specific minimum word counts your content has to meet to avoid the dreaded thin content penalty: 200 words, 250 words, 300 words, 500 words. They can be used to create content for sharing on social media sites like …

In part because search has become such a core way in which we navigate the Web, the home page of a site may not be the entry point for a visitor. Any page can be the entry page, which makes it increasingly difficult for marketers to craft messages that welcome …

If you are competing with Amazon, and think that you are going to steal a link by telling someone that you built a better online store, you are delusional. Online alternatives come in the form of paid ads, while offline alternatives are used in the traditional marketing sense. I would …

In this chapter we're setting the stage for how to get creatively motivated to increase traffic and learn how to kite trends. Now, you don't want to go crazy, but a few smart internal links with appropriate anchor text can get you very far. Another tip: Never link back to …

Content marketing can be used to provide useful information and product-use solutions to customers. Bookmarking is the lesser known form of consuming information, and a supportive friend to SEOs; it's also known as content aggregation. You should also focus on building internal links, as it can increase traffic on different …

All of this (seemingly) random information we are collecting gives us a broad basis for knowing what's happening across a variety of industries. The XML Sitemaps come in handy here if you've split them up per website section. A strategy on Facebook might not work so well on Twitter. A …

Key insights regarding how, when, and why products are used emerge from e An organic search is the process of using loose search terms to get precise search results. Consumer relationships with brands have transformed. The best way to build links is to not build links. I've worked for companies …

By outreaching your content to bloggers and industry influencers, you are increasing the chances of getting links back to your site as well as traffic to your content. cause a few issues. SEO heresy though it may sound, shoving ALT text on every image, even if no actual information is …

The navigation of a website is important in helping visitors quickly find the content they want. It can also help search engines understand what content the webmaster thinks is important. Search engine optimization (SEO) is a term that gets thrown around a lot. It is no longer a hip, mysterious …

This is all down to how a search engine filters duplicate content found on other sites - and the experience Google aims to deliver for it's users - and it's competitors. Search engines, such as Google and Bing, reward websites that help them effectively answer search queries, like "how do I improve …

To help a webpage rank for a specific keyword, focus on "optimizing" for the keyword instead of "stuffing" in the keyword. Use the target term in all the right places. And, as Google's quality guidelines explain, "Focus on creating useful, information-rich content that uses keywords appropriately and in context." One …

At best they will put you on top for a month and at worse they can cause irreversible damage to your domain and company. However, going down the path of skipping on-page optimization is a difficult one and no longer an option when trying to achieve top rankings. Search Engines …

You can get up to six sitelinks for your SERP listing, plus a searchbox if you can wrangle one. On desktop, this means that four or five times as much SERP space is given over to your listing, while on mobile, a sitelinked listing can take up the entire screen …

When you read about similar or overlapping areas every single day, you start to spot patterns. Depending on the audience, perhaps fewer than 50 percent of your visitors will scroll below the fold. Redirect chains are not to be confused with redirect loops, which is where URL A redirects to …

It's possible to rank number one for many keywords that have no real ROI. Instead, you should focus on metrics that bring conversions. When writing SEO content, you need to consider what people are searching for and include keywords that are commonly searched and relevant to your business and industry …

Can you go learn the basics of SEO? Like many of the other parts of the page targeted for optimization, filenames and alt text (for ASCII languages) are best when they're short, but descriptive. Once the search engines algorithms had been repeatedly refined and once important metrics such as keyword …

Firms with well-developed brand images enjoy more loyal customers, which leads them to purchase products more frequently. I think that another thing that I would share is that many people don't understand that SEO is really an integration of many things and bringing that integration together can be difficult. Some …

Buzz marketing, or word-of-mouth marketing, emphasizes consumers passing along product information. If you do your SEO due diligence, rankings and popularity will come in time-provided you have relevant content. Many businesses don't consider the fact that more 70% of a website's traffic does not arrive via the homepage. Instead, search …

You need to get all sorts of links - not just comments, or profiles, or blog posts. A typical site will get links from all over the place and with all different anchors. You need to follow that strategy too (especially true after the Penguin and Panda updates). Instagram does not …

All the pieces have to work together in concert. These keywords are designed to users in a specific geographical area. The real goal of SEO is to create authority; and the faster you accomplish domain or page level authority for any website, the faster keyword conquests are realized and achieved …

If you are talking about the types of goats on your farm, don't make the description or title about llamas! Search engine optimization should be a part of a website for its lifetime, continuously improving its ability to make a brand (and its content) be more visible and to create …

Some shared hosting providers will offer a dedicated IP as part of a package or as a paid add-on. The amount of regurgitated content on the internet is one of the major reasons behind low levels of customer engagement and satisfaction. Historically, traffic from search engines has been about a …

Google rewards websites that stay current rather than becoming stale, rolling for years on the same exact content. Great content is certainly a crucial element to building a website that converts but it is far from the only thing you need to do. There's an art to properly optimizing a …

Right now, social media share and likes are the activity which is most rewarded by Google and other search engines. especially for subjects that are currently relevant. Develop SEO-enabled content from creation that is ready to deliver across all devices. Sites built around user interaction and sharing have made it …

Sometimes, the search engines cannot understand the page content. Google bot explores the website by tracking links from one page to another (within your website), so it's necessary for your pages to be crawlable (quick check at Search Console). You can assign permissions to specific individuals within your organization to …

Much criticism has been levelled at the reliance on the inclusion of keywords, but ideally you should be using keywords anyway to make your content easier to read and to prevent waffling. That's the hurdle every business owner faces after creating a website. No search engine will ever release details …

If you don't know who your competition is, search for some of your most important keyword targets - sites that consistently rank well are the ones to take a look at. Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for a much …

This will ensure a greater cohesion between your business and its copy which promotes a sense of honesty towards the reader. While the concept is simple the work to complete a totally white hat seo service is time consuming. A link or citation (mention of your brand) from a high …

t will take anywhere from 1 month to 3 months to start seeing some shift, and likely 6-8 months to start seeing significant ROI from Search Engine Optimization work. That being said, if you don't start seeing some shift in traffic (either month over month or year over year for …