Concentrate on actionable link research

These "tags" or labels are essential for helping search engines understand the name of your website's pages, know what information the pages contain, display a small description for search engine result listings, and understand how to treat each page when indexed. If you have been creating content on your website …

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Invest in reporting

Prioritize keywords and phrases, plurals, singulars and misspellings. Every website has a robots.txt; this gives robots/crawlers/spiders a bunch of rules to follow, such as where they can/can't crawl, and the pages they can/can't index. You can check whether a URL is blocked by robots.txt …

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Pay attention to site submissions

Citations like these are essential when building authority and improving your site's credibility. In the best case scenario, a site visitor turns into a paying customer. Less money can be spent on media time and space purchases because the company spends the majority of the advertising budget on production of …

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Understanding offsite SEO

If you have not done any link building, or have been stuck in the link building tactics of a bygone era, you're missing out on a lot of potential search engine power. The best link building strategies take more time and effort and are focused on building relationships and providing …

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Write about onsite SEO

Advancements in delivery systems make itpossible for purchases to arrive in a matter of daysfrom anywhere in the world. That's no excuse, however, for obvious grammatical errors such as subject/verb agreement. Most marketers do not understand what the HTTP response codes are. Auditing an existing site is one of …

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Don't miss out rankings from your detailed marketing checklist

Obviously, there are exceptions to this, like spam-bots. Your content strategy needs to address all aspects of content: creation, modification, dissemination, and archival. One could argue that the deceptive SEO practiced in its early days is long gone. One strategy you want to avoid is using your service or product …

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I bet you didn't know this about webmaster tools

The customer typically will not develop loyalty to a brand without sufficient knowledge. People check in, tweet, and update their status at any time and anywhere. For many of us, the search box has become our entry point to the Web. An SEO Agency needs to try and think like …

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Takeaway tips for gateway sites

Backlinks are two types - dofollow (which search engine traverse through) and nofollow which isn't traversed by search engines. The idea is to make every piece of coding and the meta-tags of that particular optimised web page, count towards the page ranking in the search. Google and Bing have moved far …

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Create an Engaging Web Presence by the use of SERPs

Artificial intelligence can greatly help improve your SEO strategy by taking the huge amounts of data from your website and provide more in-depth insights into your pages' analytics. This, in turn, can be used to design a better user experience. For example, right now tweets are getting indexed. Many small …

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Learn to do social media like a professsional

Public relations firms provide experts to help companies and brands develop positive public images, as well as damage control responses when negative publicity arises. Several official blogs over the past few years have been focused on mobile search, and many digital marketing specialists knew about Mobilegeddon before it actually hit …

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Think about meta tags from the start

Purchasing agents gravitate toward directories listing many suppliers, visit price comparison sites, and review sites that rate vendors' performance. A marketing analysis provides a comprehensive review of the marketing program. In Search Console, there's a report called Links to your site which can show you the domains linking to you …

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Why I hate analysis

Fresh, relevant content offers a variety of benefits, both in terms of SEO and for business growth. At the very least, quarterly assessments are required. Create forms that retain form data if a user returns to the same form page. I do not think Google title and H1 tags need …

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How I improved my offsite SEO in one day

The key aspect of Google's algorithm that all of their updates (past, present, and future) follow is that they want to provide the best content possible to searchers. As more dollars shift to online advertising, concerns have arisen about the impact of the ads. Just like they have for on-page …

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Bucket brigades based on landing pages

Google Analytics will be able to tell you where those converting visitors came from. And specifically, you'll be able to see if someone who used your search term eventually ended up buying your product. In essence and as we earlier stated, Off-page SEO is anything you do, and in extension …

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Lets look at our approach to webmaster tools

Content marketing can be used to provide useful information and product-use solutions to customers. Bookmarking is the lesser known form of consuming information, and a supportive friend to SEOs; it's also known as content aggregation. You should also focus on building internal links, as it can increase traffic on different …

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Read this controversial article and find out more about javascript

To help a webpage rank for a specific keyword, focus on "optimizing" for the keyword instead of "stuffing" in the keyword. Use the target term in all the right places. And, as Google's quality guidelines explain, "Focus on creating useful, information-rich content that uses keywords appropriately and in context." One …

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The mysterious world of anchor text

Buzz marketing, or word-of-mouth marketing, emphasizes consumers passing along product information. If you do your SEO due diligence, rankings and popularity will come in time-provided you have relevant content. Many businesses don't consider the fact that more 70% of a website's traffic does not arrive via the homepage. Instead, search …

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