Trying to tackle too many keywords at once may negatively impact your search engine optimization as it often makes for un-focused and thin content. Quality IMC programs help maintain the strong voice a company needs to ensure customers hear its message through an emphasis on customer engagement in all marketing …

Google, for example, will punish websites for keyword stuffing by means of lower search rankings when the same word is used too many times in an "unnatural" way. Understanding how Google has evolved is essential to getting and keeping your website ranked in the top positions for chosen keywords. Your …

You have complete control over anchor text on your own website, and you should use it to your advantage. But you don't really have control over what text people use on other websites. That way all the important content of a page, such as navigation and info texts will be …

As the title of this section clearly states, this section is short and precise; this is because most of the elements we shall touch on here require some hands on approach where you have to analyze different aspects of your website and optimize accordingly. At first, you will need to …

The higher a website appears on search engine results pages, the more users will visit the site. Sure, search engines are getting better at understanding context and ranking content without heavy-handed keyword targeting. However, they still need help understanding what your content is about. It 's because more sites link …

The search engines may not apply the entirety of a domain's trust and link juice weight to subdomains. This is largely due to the fact that a subdomain could be under the control of a different party, and therefore in the search engine's eyes it needs to be separately evaluated …

Longer search phrases are the natural progression of the Internet population boom. As more and more information is placed online, it becomes increasingly difficult to find exactly what you're looking for. Marketers use humor in advertising because people like to laugh. A good page titles is probably one of the …

Since in content curation you're basically linking to outside content and you write a couple of paragraphs to briefly describe the content and present your own view, is it also thin content? The things that we do today very rarely are going to affect change tomorrow, next week, or maybe …

Your customers are online. If you let your limited budget keep you from being easily found online, you'll lose out on business and customers. You may believe you can't afford to do SEO, but the truth is you can't afford to ignore SEO even more. Set up paid search campaigns …

Users stay on your site longer when you include internal links guiding them to more info suited to their interests. The easiest way to get editorial links is to create outstanding content that people will want to share with their readers. Another way is to guest post on a high-quality …

It's important to monitor the backlinks your site is accumulating You have to keep in mind that in order to have people purchase or sign up with your products and services, you have to convince them first. You would know if a person is almost convinced if he is constantly …

You should include a sitemap on your website that holds an index of all your web pages. This way search engines can find all of your pages and index them easily. You should try to limit sitemaps to 50 links, so make sure the most important ones are in there …

Many CMS systems come with built-in review functionality. I've seen many companies wrestle with their preconceived notions of right and wrong, and the ones that use shady tactics seldom win in the end. Search Engine Optimization is true scientific method that works. The things that we do today very rarely …

Seemingly random things become less so within the right context. Oftentimes, separate "review pages" are created to host all reviews for particular products, yet some (if not all) of the reviews are placed on the product pages, themselves. Newer technologies create challenges for agencies such as content marketing, along with …

Link and link popularity/link exchange is a factor favoured by many seo professionals though I personally believe that while link popularity can certainly be a factor in improving search engine page ranking, it's not nearly so important as search engine optimisation and in fact too many of the wrong …

In the search marketing field, the pages the engines return to fulfill a query are referred to as search engine results pages (SERPs). When you find a page on your site that looks like it features short, hastily written content, search through the rest of your site for other terms …

Ignoring customer, or potential customer, comments on social media is even worse than ignoring their emails, simply because these posts are visible to anyone and everyone interested in your business. It increases the odds that a brand and the accompanying message will be stored in a consumer's long-term memory and …

When you use underscores to separate words in a URL name, Google will read it as one single word. Writing for your customers is the key to success. Do your thorough keyword research and create articles and content that is optimized for SEO, and something your readers would love to …

The numerical weight that it assigns to any given element E is also called the PageRank of E and denoted by PR(E). Engaging your clients on social media sites can be helpful and rewarding if done properly. If you can, try to get in touch with the website owner …

Title tags, meta descriptions, and image alt text can all be optimized to drive more traffic. Competition for user attention is stiff. Google can't infer or "make sense of pictures, colours or music." So it needs help. Google needs help to recognise the things it cares about: inbound links that …

Much criticism has been levelled at the reliance on the inclusion of keywords, but ideally you should be using keywords anyway to make your content easier to read and to prevent waffling. That's the hurdle every business owner faces after creating a website. No search engine will ever release details …

If you don't know who your competition is, search for some of your most important keyword targets - sites that consistently rank well are the ones to take a look at. Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for a much …

t will take anywhere from 1 month to 3 months to start seeing some shift, and likely 6-8 months to start seeing significant ROI from Search Engine Optimization work. That being said, if you don't start seeing some shift in traffic (either month over month or year over year for …