Adopt a customer centric view of offsite SEO

Ranking potential is an assessment of where you can realistically hope to get your rankings to; if the top 5 websites have a DA of 90+ and your website is at 20, it is not realistic to think that you will be able to grab one of the top 5 …

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Write the Post, Pitch, Get Published, Answer Comments

Contextual link building is the quickest way to boost your site's search performance. Infographics are candies for our brains. They're engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content. It is ideal …

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Pay attention to bounce rates

In general, rational appeals succeed when potential customers have high levels of involvement and willingly pay attention to an advertisement. Utilise Google 'My Business' (GMB) - Google has hugely increased the value of its Google My Business pages. Now, any information you add to your GMB will be reflected onto Google …

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What everyone ought to know about SEO campaigns

This data is invaluable to Google's understanding of what searchers are really looking for. There are a few things that feed into this but I think the most important ones are: that there are hundreds of different ranking factors that Google has and Google has every incentive to not be …

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Know the description tag can be as long as you want it to

Check to see if all your global navigation links are working properly and that they are for the most part all HTML links, as these are the type of links that are most effective in passing link juice. You should not only use social networks to acquire potential new customers …

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Actionable tips on cloaking and Facebook

XML sitemaps and RSS/Atom feeds, in their core, are lists of URLs with metadata attached to them. Did you notice Google is offering fewer options for your search results to shine? It seems like Google regularly adds a new box to the search result pages that answers searchers' questions …

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More importance is given to domain authority

This output serves as the input to the (re)assessment phase. We all know that videos are a great way of keeping audience engaged and entertained. But do you know that by using enough videos, you can improve the ranking of your page on the SERPs. Search Engine Optimization requires …

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Clear and unbiased facts about html

Mobile traffic is important. People are searching and reading on their mobile devices more than ever. What does that mean for your copy? Do you need to write differently if you're aiming at a 'mobile' audience? How do you tackle copywriting for mobile? Search engines read from left to right …

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Reduce

Properly optimizing your images can help you take advantage of using photos to generate empathy, increase trust, and improve a visitor's experience without hampering load time which could affect your SEO ranking. As Google's preferred configuration for mobile-optimized websites, responsive design is your best option for delivering a great search …

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Why is Blog Commenting important?

A popular practice, and thought to be best for SEO, is to include your target keyword as close to the start of the page title as reasonably possible (so that it still makes sense). We won't promise you SEO is easy, because it isn't. SEO is not simple and it …

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Can SEO help improve my search engine placement?

Google reported an incredible hike of the key search term 'near me' in recent years, showing that customers are specifically looking for local sellers. When it comes to commercial search terms, winning the 'near me' battle could bring you a ton of relevant traffic. For business-to-business marketers, email works better …

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Design + forums = Greatness

Some studies suggest that the impact of organic listings can be impressive. When search engine algorithms change, search engine rankings change. Cloaking refers to an attempt to boost search result rankings by serving different content to Googlebot than to regular users. This causes problems such as less relevant results (pages …

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Reasons that people rely on nofollow links

This can include a lengthy interview, often face-to-face, an in-depth questionnaire or sometimes both. If content can be reproduced without much effort, then it is most likely not valuable, and if it is not valuable then it is a waste of your readers' time. Most SEO consultants have said goodbye …

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The clean URL mission

A good rule of thumb is; do NOT expect to rank high in Google with content found on other, more trusted sites, and don't expect to rank at all if all you are using is automatically generated pages with no 'value add'. After putting these changes in place, we recommend …

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Unheard ways to achieve success with content

Effective marketing teams monitor and respond carefully to these issues. One of the main topics for every small business is search engine optimisation as this helps the firm to rank first on the search pages. If you go down the route of creating individual product pages for the same product …

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A focus on Google algorithms to benefit search engine placement

In return, search engines reward helpful websites with better search rankings. It is too hard to read and might complicate printing. The implementation phase can vary drastically in size and complexity depending on the project. PageRank is a link analysis algorithm that assigns a numerical weighting to each element of …

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Follow a consistent cadence towards dynamic pages

Search engines are the key to making your site more than a fading mirage in the desert. A very common mistake many SEO's make is to leave footprints when building backlinks. All your links should look natural, even those that you are building for SEO. The internet and email provide …

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Start simple, but don't forget googlebot crawlers

Can you go learn the basics of SEO? Like many of the other parts of the page targeted for optimization, filenames and alt text (for ASCII languages) are best when they're short, but descriptive. Once the search engines algorithms had been repeatedly refined and once important metrics such as keyword …

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