Can a techie truly understand page impressions

However brilliant this news is for those devoted to their mobiles, the announcement understandably made ecommerce companies the world over reconsider their mobile online marketing strategies. Avoid adding unnecessary extensions at the end of URLs. One of the problems international businesses continuously need to address is identifying themselves as "local …

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Collaborate and filter

Just ask MySpace. In the next section of this guide we are going to learn about off-page optimization and how to leverage off-page to skyrocket your website to the top of the SERPs. When moving a page with many backlinks, it's extra important to use permanent redirects so the search …

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How to turn webmaster tools into success

Consumers and business buyers have more faith in personal references than other forms of advertising or promotion. Google is looking to reward sites that offer a great experience on a phone. They even now have separate search results for phone users. How do we know if we are mobile friendly …

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Questions to ask about RSS feeds

Common extensions that appear at the end of URLs are .htm, .html, .shtml, .php, .jsp and .asp. Studies of organizational decision making indicate that employees tend to adopt Be aware that any search engine spider contains "time-out" code that prevents it from fully indexing a site that loads too slowly …

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Analyze the backlinks of competitor websites and get detailed statistics

People visiting your website are likely coming from all over the world and have different levels of understanding and points of reference regarding your topic. When writing, solve for as many angles and viewpoints as possible. Provide rich details, images and image captions. Add titles for each topical section so …

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Quality over quantity when it comes to quality

Is it a content issue? The sitemap tells search engines about all the pages on your site, even those that might not be easy to find. A sitemap is very helpful if your site is dynamic or if it has pages with images or rich AJAX that can be hard …

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SEO in a nutshell

The correct order of keywords will generally rank better as compared to the same keyword phrase in a different order. Although SEO is not a cure-all for businesses, it can fit into a company's overall business strategy in several critical ways If "essentially, they're the same, and just variations of …

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How to Promote Evergreen Content

Concentrate on making easy, clear-cut, and logical interfaces with a focus on getting to the right information quickly. Forget what you think you know about SEO and start thinking about it as an ever-evolving field. Vertical search is the term people sometimes use for specialty or niche search engines that …

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This story about duplication will haunt you forever

To optimise your website successfully it is fundamental to understand how search engines work and what are the most influential areas in SEO to get your website ranking the fastest. In most cases, SEO specialists don't use 302 redirects when fixing the on-site qualities of a website. Instead, a 302 …

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Why canonical URLs matter

This is perhaps the worst-case scenario in an SEO context. From Google's point of view, it is not advisable to place the actual content of the page below the fold. It's important that we outline what we classify as a website migration before moving forward. What's more, because evergreen content …

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Write about scraping

We believe it's because getting a link to an in depth piece of content is much more natural than a product / service page. These larger websites are typically eCommerce sites, or blogs which have been running for a long time. To achieve long-term SEO results, you must have a strong …

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Learning about blogs

Product Descriptions are often a challenge for e-tailers who sell products from manufacturers that also have an ecommerce presence. Text without headings is terrible to read. Headings and subheadings are the most important anchor points a reader has in the text. People tend to read those more carefully and use …

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What everyone ought to know about meta tags

A good backlink originates from an authoritative site that covers your industry. If the site connected to your webpage includes relevant content and owns high domain authority (DA), a numerical value that represents a site's level of authority in the eyes of Google, your backlinks will be valuable for SEO …

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You have to understand keyword intent

There are various aspects of technical mobile SEO that you should take into consideration to optimize your website for mobile search. Simply put; keyword-focused content is often guilty of being over-stuffed. The long tail variety specifies what the user is looking for and what their intention is. Once you

At …

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All you wanted to know about citations but were afraid to ask

That code listing contains two distinct fragments. Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make …

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Make link exchanges the main focus of your marketing tactics

You should consider them in parallel to your software platform selection. Keyword stuffing is the act of literally 'stuffing' as many keywords (relevant or irrelevant) in to the keyword meta tag- This technique is usually used to gain a higher ranking in a search engine and may result in a …

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Start ranking for these terms

Remember, the very nature of the ever-shifting SEO landscape means that in six months time, many of these tactics may have become redundant. And don't expect instant results, boosting organic traffic is a gradual process, but lots of small changes go a long way, so implementing these quick SEO wins …

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What can Twitter teach you about domain authority

In 2017 Google announced that the number of searchers on mobile phones surpassed that of desktop. This arrangement is useful if you want to enjoy the benefits of your provider's Internet network backbone while still being able to manage your box in any way you like. Seeing which sites are …

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The broken link-building method aided by conversion rates

You can find valuable data using Google Search Console (formerly called Webmaster Tools). ?This free service from Google gives website owners a wealth of information about their own sites (especially with Google Analytics set up, too). Relevance met with analytics instrumentation is the winningest combination. An increase in visitor traffic …

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The truth about link research

Unless the majority of the company's advertising budget can be used to pay for media purchases, it may be wise either to perform the work in-house or to develop contracts with smaller specialty firms to prepare various aspects of an advertising campaign. The completion rate for online video ads is …

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Update your link building on a regular basis

Follow links are links that Google bots and humans can follow. The bot reaches the links and then continues onto the next page, bringing some value from the source site. Often it's hard for businesses to know who to trust with their SEO and we sadly do see websites that …

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Use organic outreach along with SEO to make a difference

The robots exclusion standard or robots.txt, is a standard used by websites to communicate with web crawlers and robots. It specifies which areas of the website should not be processed. Not all robots cooperate with robots.txt; namely: email harvesters, spambots, malware, and robots which scan for security vulnerabilities …

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How to really understand indexed pages

Monitor the keywords, the site's stats, the levels of engagement on each topic and find what users really expect from your page. Chunky blocks of text just bore and intimidate readers - not what you want. For best results, it is best to keep paragraphs short (2-4 sentences). To add a …

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What can Instagram teach you about quality

Sometimes, the search engines cannot understand the page content. Google bot explores the website by tracking links from one page to another (within your website), so it's necessary for your pages to be crawlable (quick check at Search Console). You can assign permissions to specific individuals within your organization to …

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