SEO means Search Engine Optimization - and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines. SEO used to be simple and you could just write your keyword over and over again, but has become more complex over …

During the presentation phase, company marketers meet with agency creatives, media buyers, account executives, and other people who will work on the account. Optimization is important, but without metrics, you'll never really know whether your efforts are paying off. But if you track and measure from the beginning, you can …

A meta description is a short paragraph which is displayed under a title tag on the SERP (see screen above). A meta-description gives you the opportunity to introduce your brand before a searcher pays a visit to your site and actually sees the products that you offer. The SEO of …

Once the major SEO efforts are complete (in the implementation phase), SEO becomes more of an operational activity as opposed to a full-blown project. Instead of searching for running shoes, a user may search what are the best running shoes for arched feet? As queries have become more specific, search …

The effective frequency concept implies that a minimum number of exposures will be needed. Colorful images, funny pictures and exciting visual statics are found extremely beneficial in developing tempting and captivating content. If you want the maximum number of people to behold your content, sum up a number of interesting …

Many businesses assume that optimising for search engines is an instantaneous fix. A site that hasn't done its keyword research is like a car driving in the dark down between two points. Keyword research is a constant and has been and still is a cornerstone of SEO. Do it before …

A great way to put people off your page is to tell them one thing with the title tag, and then not match their expectation with your main heading. Don't keep repeating keywords through your sub-headings - use variations and natural language to describe your content. In case the website is …

The output of the assessment phase is the recommendation artifact. Category pages on eCommerce websites typically include a title and product grid. Clicking on a link text redirects you to a destination address which is stored in the HTML code as an attribute. Can your title tag be improved to …

If you're looking to carve out a niche in marketing, it's paramount you establish a strong domain authority in that particular field. Creating content that makes an impact on a campaign can be extremely difficult. Your website Your target keywords should also be in the H1 tag, but your H1 …

Online stores often use canonical tags for product pages, which is crucial for retaining full search value. Do follow passes link juice (passes SEO benefits to the website that's linked) and no-follow won't. Adding proof terms to your content helps a page appear at the top of search engine rankings …

this is done in several forms. An integrated approach connects brands with each audience, simultaneously or sequentially. Not convinced yet? The Google Search Console is an important basis for website monitoring. Not only is the sitemap.xml uploaded to the Search Console, you also obtain important data about the most …

You need to come up with blog post ideas, and there are various sources of data that can help you come up with topics. Randomly guessing without leveraging these data sources will hinder your potential. So how can we figure out what people are searching for when they are on …

A message presented on television and in magazines works better than one that appears only on television. Powerful brands focus on providing an experience that can be customized and personalized. An online panel study of 3,404 individuals revealed that 75 percent think the information presented on rating sites is …

Two steps in themarketing plan consist of stating how to implement the plan and specifying methods toevaluate performance. SEOs must fix their mistakes instead of hide them. Backlinks are arguably the most important single component of an online marketing/SEO campaign because they not only help to drive traffic, but …

Fourteen percent of searches are followed by a second, more specific search (called a refinement), and 24 percent result in a quick click back from the chosen site to the search results. Twenty-one percent of search sessions are longer than 10 minutes. How does a new website start ranking? Does …

The easiest way to find out what search engines have learned about searcher intent is to conduct searches and evaluate the results. Optimise And Take Advantage Of Inbound Links - To develop authority and a great reputation as a local business, you need to get local SEO signals from other local …

Yahoo! There is no universal page 1. Google is customizing search results using RankBrain, artificial intelligence that analyzes search queries to provide better answers -- making results less predictable and giving websites less control over when and where they appear. How can e-commerce programs and incentives build a stronger customer base …

If you need search engine optimisation help for your small business website, consider working with an SEO agency or hiring an SEO freelancer. This can be a complex area, and it pays to get it right. An attitude is the mental position taken toward a topic, a person, or an …

The essence of organic SEO is in natural link acquisitions. As a rule, from a single page or piece of content, a user should be able to jump to any location on your site. In the past, standard SEO advice was to get as many links as possible to your …

Data analysis works in concert with the creative elements to aid the practitioner in navigating the decision-making process. A common way to judge the reputation of a website is to check its Domain Authority (DA). DA is a score (on a 100-point scale) developed by Moz that predicts how well …

All links to external websites should be valid and working. Hashtags can really help to expand the reach of your tweets and help you to get more followers. An individual television ad or banner ad will likely go unnoticed. Search engines work through user queries, and the results are provided …

Links are still incredibly important, even in this day and age. Anyone is looking for high-value links from relevant sites in their industry. On most sites, third-person descriptions of product (it or they) are fine, but don't put off your visitors with pages written in third person. Backlinks are arguably …

News articles can never be evergreen because they have an end date and refer to current events. Search engine spiders typically attempt to access your site a number of times each day. If they try to do so during a period when your hosting server is down, the attempt will …

Another method to rank well in Google is to submit your websites to article directories. This was the fast and easy way to drive a website up the search engine rankings. Original Content Is King, they say. Off page SEO refers to the strategies performed outside of your website that …

We recommend page descriptions are between 100 and 320 characters. You can do this, too! The ensuing loss of professional credibility is not worth it. Use simple and obvious terms that are easy to understand. Use descriptive captions and avoid generic captions such as 'Products' or 'Services'. You can and …

A list compiled of the most useful and relevant information about an individual topic. To be effective, an SEO strategy should match the message to the appeal and executional framework. Submission via Google Webmaster Tools is the most effective way to manage your crawl and to be crawled quickly. Onsite …

One of the best ways to captivate and ensure visitors come to your new site is to make sure it's fully loaded with engaging content right out of the box. There are two main philosophical buckets of practices for SEO: black hat and white hat. Is all Flash bad? If …

Is there ample feedback? In particular, words joined with underscores may be viewed as a single word during searches which is rarely what you want. So, 3 to 5 years ago you could get a job, an entry level position in the SEO industry and it wasn't difficult. Page copy …

Google Search Console, Google Analytics, Page Speed Insights, etc. It can take time, but fixing problems at the root level will allow your online reputation to repair much faster. Put a meaningful and descriptive caption under the photos or pictures you use, because people read those. This improves indexing and …

This is all down to how a search engine filters duplicate content found on other sites - and the experience Google aims to deliver for it's users - and it's competitors. Search engines, such as Google and Bing, reward websites that help them effectively answer search queries, like "how do I improve …

At best they will put you on top for a month and at worse they can cause irreversible damage to your domain and company. However, going down the path of skipping on-page optimization is a difficult one and no longer an option when trying to achieve top rankings. Search Engines …

You can get up to six sitelinks for your SERP listing, plus a searchbox if you can wrangle one. On desktop, this means that four or five times as much SERP space is given over to your listing, while on mobile, a sitelinked listing can take up the entire screen …

Right now, social media share and likes are the activity which is most rewarded by Google and other search engines. especially for subjects that are currently relevant. Develop SEO-enabled content from creation that is ready to deliver across all devices. Sites built around user interaction and sharing have made it …