Domain Age Is More Important For Backlinks

Before you do anything, map out your existing website content via a sitemap. Decide what is dated and needs to be removed, then decide what is lacking. If you're not sure what is lacking, place yourself in the shoes of your prospective customer or client. Do you target the most …

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Define your goals with regards to SERPs

Think of SEO as one small part of a much more cohesive marketing strategy. If you follow this handy checklist, you can really make an impact on your SEO before you start a campaign. The average conversion rate for mobile-optimized sites is 3.4 percent compared to 1.6 percent …

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Be clear, truthful and accurate when it comes to anchor text

The number one rule is to focus on your website visitors first. Give them remarkable content that invites them to stay on your site and visit several other pages. Content is more than an article, it can be anything from an infographic, stellar image, video, street views of projects, or …

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Reasons that people rely on reporting

Search is the #1 driver of traffic to content sites, beating social media by more than 300% Marketing programs help position a brand effectively. An advertisement that directly promotes the product's attributes or benefits without any claim of superiority transmits a generic message, which works best for a brand leader …

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Create a search marketing strategy based on local search

Write proper page titles. Not overly optimized titles targeting a gazillion keywords. No. Proper, one sentence titles that contain your brand name and your focus keyword. In the past, standard SEO advice was to get as many links as possible to your site, regardless of the source, and use the …

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Taboos about googlebot crawlers that you should know

Perhaps the hacking in this case means parting from traditional marketing realms and roles. Faster loading websites generally do better in search engine result listings (SERPs). Adding a single search bar to the top of a website, one which shows up on every page throughout that website, is a good …

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Use heading tags to break up large passages of text

If you're not sure about something and how it sounds, ask a co-worker or friend to do a quick read and highlight any mistakes they see. When developing searcher personas, you generally classify and identify search query categories from the list of queries you've built. Figuring out your risk tolerance …

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Things that make you love and hate search queries

Duplicating portions of content is a natural part of the web. When you run the same query on different search engines, you will probably get different results. This is because every search engine uses its own algorithm, based on various socalled "ranking factors." These factors decide which results appear in …

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Interesting long tail search tactics that can help your business grow

As has been noted, marketing communications consists of much more than traditional advertising. SEO heresy though it may sound, shoving ALT text on every image, even if no actual information is given, is annoying from an accessibility point of view - people with screen readers don't want to hear the information …

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A few words on user generated content

The clickable text for a link is another place to use keywords, and to help guide the user to their destination. As a result, Google respects good anchor text. If any campaigns, emails, or paid search are used in conjunction with your specific page monitoring tests, it will throw data …

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Quality over quantity when it comes to link research

Google has told the SEO community time and time again that social media signals have no impact on search rankings that that social is not a direct ranking signal. Google found that over 50% of all searches are emanating from mobile phones. This means that you cannot ignore making your …

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Take the stress out of mobile search

does the same thing once you get to its search results page. As businesses succeed, new avenues of revenue open up and therefore new areas of the website need to be created and optimised. If you want people to link to you, make it easy for them. Create HTML ready …

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The best advice I've listened to about landing pages

This is a data lake that has gone bad (or was never good). If you know your industry inside out, then you'll immediately make assumptions based on what you would search to look for your products or services. Consequently, understanding the international market becomes essential. They may not consciously realize …

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Why have metrics been so popular?

Choose three primary keywords and have a list of others to target. When you improve those keywords, choose three more. Push your content to your social media profiles by integrating it with your blog, but don't do it in a manner that's "me, me, me" share other things too. Essentially …

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Create an Engaging Web Presence by the use of SEM

Thinking in terms of the user, a category with only 1-3 products usually doesn't provide the greatest browsing experience. When Instagram users repeatedly see people they follow talking about a product, they head to Google to research it more. Google's index includes more than 30 trillion pages, making it impossible …

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How you will benefit from search queries

The same trends that exist among advertising agencies in the United States occur in the international arena. Copywriters with search-engine optimization (SEO) expertise can craft reader-friendly content that still follows a formula proven to increase website traffic. Every little bit counts. The type of permalink you pick influences the way …

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This year will be the year of organic links

Search engine optimization or search engine optimization is the process of improving the visibility of a website in the organic results of the different search engines. It is also common to name it by its English title, SEO (Search Engine Optimization). Everything I've done in SEO has been focused on …

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What everyone ought to know about link building

On-page optimisation refers to the best writing and content implementation practices you should follow when putting new content on your site. Once you get to know the elements of the page that Google and other search engines consider important, it's easy to get into the habit of checking them off …

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Go long-tail and forget page rank

The implementation phase can vary drastically in size and complexity depending on the project. The consumer should see the brand name frequently in as many locations as possible. Content is key for SEO so working alongside your content department to create great quality can help boost rankings and sales overall …

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More importance is given to text links

They may not consciously realize it, but they do. If these 4xx errors are unexpected, fix them by redirecting these URLs or by updating the links to the URLs that return 4xx errors. Focussing on understanding the intent of the user is not only because it helps in getting conversions …

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Think about splogs from the start

Instagram enthusiasts tend to be young, wealthy, and female. By convention, use underlined text only to represent links. Whether you're blogging to improve your business' rankings in the search engines, or because you want to share your personal life online, then you need to make sure that you're following the …

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This year will be the year of 301 redirects

Using different tags and elements on your page will help search engines understand which parts of the content are connected to each other, and which are separate. Writing good page titles is an essential skill for anyone doing SEO. The title tag is the first thing a user sees in …

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It's a win-win strategy with an emphasis on static pages

Google and its furry animals have done a good job at identifying thin content and penalizing sites that publish it. Whether you run your business online or not you probably already realize how important it is to advertise but if you are running your business online you should understand there …

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Maybe long tail search will be a thing of the past

The secret is getting the person to think beyond the advertisement and picture the scene being simulated. Consumers, or end users, represent one primary target market for a firm's offerings. Umpteen tools purport to someday replace email (or make it more extreme) and they have come and gone. For years …

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Which SEO tactics pay the greatest dividends?

If Flash is still important, provide a link to your Flash script from your homepage. Search Engine Optimization (SEO) is another important strategy that helps grow your website traffic. The number of backlinks you have on your website plays a crucial role when it comes to ranking your blog on …

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Keep an eye on algorithm changes

In part because search has become such a core way in which we navigate the Web, the home page of a site may not be the entry point for a visitor. Any page can be the entry page, which makes it increasingly difficult for marketers to craft messages that welcome …

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